Infinity Chaser
@infinitychaser
Infinity Chaser
@infinitychaser
The meaning of a thought, insight, or memory often isn’t immediately clear. We need to write them down, revisit them, and view them from a different perspective in order to digest what they mean to us. It is exceedingly difficult to do that within the confines of our heads.
Talking or writing about the things you're interested in is a good way to generate new ideas. When you try to put ideas into words, a missing idea creates a sort of vacuum that draws it out of you. Indeed, there's a kind of thinking that can only be done by writing.
It’s a fundamental concept driving every single presentation—it’s the hook that allows you as the presenter to grab and hold attention by subconsciously saying, “I have a solution to one of your problems. I know something that you don’t.”
Second is to keep things moving. Watch any TV commercial, TV show, or movie. You’ll notice that about every two to three seconds what you’re seeing on the screen changes. There will be a different camera angle, a different scene, or a different image shown. And this happens repeatedly throughout the entire program. What you see is constantly moving
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“framing” has the ability to dramatically increase or decrease your perceived value to prospects.
“The first mistake brands make is failing to focus on the aspects of their offer that will help people survive and thrive.” Donald Miller Storybrand
When you give an idea some visual form on the page, it will talk back to you and prompt ideas for where you might go next, or maybe even show you that that representation isn’t quite right.
So you iterate on it and try something different. It gives you something to respond to as opposed to just running in circles inside your own brain. Extended