Visual thinking
Second is to keep things moving. Watch any TV commercial, TV show, or movie. You’ll notice that about every two to three seconds what you’re seeing on the screen changes. There will be a different camera angle, a different scene, or a different image shown. And this happens repeatedly throughout the entire program. What you see is constantly moving
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Eye Think
To get and to hold attention a layout should have two qualities. First, it should be interesting to look at. Second, it should not be static, but should convey the feeling of movement and action, for these are interesting.