Infinity Chaser
@infinitychaser
Infinity Chaser
“The first mistake brands make is failing to focus on the aspects of their offer that will help people survive and thrive.” Donald Miller Storybrand
Emergence occurs when an entity is determined to have properties its parts do not have on their own these properties emerge only when the parts interact within a wider whole
August Bradley • Systems Thinking Intro – Notion Productivity Series
The ability to recognize and design for emergence is a cornerstone element of systems thinking
August Bradley • Systems Thinking Intro – Notion Productivity Series
ideas only become clear once you begin to work on them
Second is to keep things moving. Watch any TV commercial, TV show, or movie. You’ll notice that about every two to three seconds what you’re seeing on the screen changes. There will be a different camera angle, a different scene, or a different image shown. And this happens repeatedly throughout the entire program. What you see is constantly moving
... See moreShama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Eye Think
To get and to hold attention a layout should have two qualities. First, it should be interesting to look at. Second, it should not be static, but should convey the feeling of movement and action, for these are interesting.
Victor O. Schwab • How to Write a Good Advertisement
the AIDA concept. It represents the steps in a purchasing decision: Attention, Interest, Desire, and Action. The attention of the customer must be attracted, interest must be raised, desire must be established, and finally, the act of purchasing must be completed.
Dan Zarrella • Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
The Five Stages of the Buyer’s Journey
1️⃣ Trigger Event
📌 The initial moment when a buyer recognises a need or problem—sparking the decision-making process.
2️⃣ Passive looking (Awareness & Familiarity)
✅ Distinctiveness – Standing out from the competition.
✅ Mere Exposure Effect – Repeated exposure builds trust.
✅ Social Currency – People share co
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