Infinity Chaser
@infinitychaser
Infinity Chaser
@infinitychaser
Reflecting on this email from a Sublime believer:
Consuming media has become a massive time-suck for humankind. Only decades ago, the average person had one source of information, if any — the newspaper. Journalists chronicled happenings relevant to their community. And that was it. Someone got married, someone is selling their house, someone died,
... See more“The first mistake brands make is failing to focus on the aspects of their offer that will help people survive and thrive.” Donald Miller Storybrand
ideas only become clear once you begin to work on them
Second is to keep things moving. Watch any TV commercial, TV show, or movie. You’ll notice that about every two to three seconds what you’re seeing on the screen changes. There will be a different camera angle, a different scene, or a different image shown. And this happens repeatedly throughout the entire program. What you see is constantly moving
... See moreEye Think
To get and to hold attention a layout should have two qualities. First, it should be interesting to look at. Second, it should not be static, but should convey the feeling of movement and action, for these are interesting.
the AIDA concept. It represents the steps in a purchasing decision: Attention, Interest, Desire, and Action. The attention of the customer must be attracted, interest must be raised, desire must be established, and finally, the act of purchasing must be completed.