3) Marketing and Copywriting
Rolls Royce and The Anchoring Bias
Rolls Royce favourite exhibition spot is yacht and aircraft shows.
“If you've been looking at jets all morning, a £300,000 car is an impulse buy. It's like putting sweets next to the counter” — Rory Sutherland
Rolls Royce favourite exhibition spot is yacht and aircraft shows.
“If you've been looking at jets all morning, a £300,000 car is an impulse buy. It's like putting sweets next to the counter” — Rory Sutherland
1/ One tip to make copy less boring
Swap a literal word for a metaphorical one.
Swap a literal word for a metaphorical one.
Uber and Our Bias Towards Certainty
Uber's map didn't reduce waiting time but it did make waiting less frustrating. The uncertainty of waiting bothers us more than the duration.
Uber's map didn't reduce waiting time but it did make waiting less frustrating. The uncertainty of waiting bothers us more than the duration.