Copywriting
the AIDA concept. It represents the steps in a purchasing decision: Attention, Interest, Desire, and Action. The attention of the customer must be attracted, interest must be raised, desire must be established, and finally, the act of purchasing must be completed.
Dan Zarrella • Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
“framing” has the ability to dramatically increase or decrease your perceived value to prospects.
Liam Veitch • Stop Thinking Like a Freelancer
It’s a fundamental concept driving every single presentation—it’s the hook that allows you as the presenter to grab and hold attention by subconsciously saying, “I have a solution to one of your problems. I know something that you don’t.”
Oren Klaff • Pitch Anything
Hooks are over-rated. Frames are under-rated. Hooks are about the words you write. Frames are about how you're going to make the idea relevant. Standard frame: "Here are ten things I learned about being funny from Hasan Minhaj." New frame: "How Hasan Minhaj's approach to… https://t.co/fIRMh7FEx3
Anything that grabs someone’s attention is a hook, and the better you get at creating it and throwing it into your Dream 100’s congregations, the more attention you will get.
Dean Graziosi • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
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