
Stop Thinking Like a Freelancer

For now, though, just remember that if you can teach your prospects in a way that doesn’t feel like a sales pitch,
Liam Veitch • Stop Thinking Like a Freelancer
It’s important to crank up the contrast. What does life look like with you as a business partner, as opposed to life without you?
Liam Veitch • Stop Thinking Like a Freelancer
if you’re looking for quick results for the lowest cost, or for someone to simply take your instructions I don’t think we’ll be a good fit for each other.”
Liam Veitch • Stop Thinking Like a Freelancer
There are few things more powerful than arguing against your own cause when it comes to persuasion.
Liam Veitch • Stop Thinking Like a Freelancer
Emphasize how you’re passionate about solving that problem and how you’ve done so before.
Liam Veitch • Stop Thinking Like a Freelancer
Providing an “if they’ve done it for them, they can do it for me” moment (especially with solid proof) is a great way to enhance
Liam Veitch • Stop Thinking Like a Freelancer
What that visitor is not expecting is a list of reasons why they should not.
Liam Veitch • Stop Thinking Like a Freelancer
You should be able to explain the benefits and the upside of your solution, not the features, nuts and bolts.
Liam Veitch • Stop Thinking Like a Freelancer
Your copy should contain an implied promise, backed by a deep understanding of the pain being experienced by the prospect at that point.
Liam Veitch • Stop Thinking Like a Freelancer
The great part is that bad apples won’t care what you stand for. They just want it cheaper, faster and will hire a laborer. Your core messaging (in their eyes, vague BS) will distract them,