when you have something useful to say, articulated in an unusual and interesting way, delivered to a specific group of people [who hang out together], word of mouth spreads.

And, as with Seth Godin, David didn’t need growth hacks in the 90s and he wouldn’t need them today.

Because the noise makes it hard to find quality, interesting perspectives, whi... See more

If you’re looking for fast social growth, this process is ineffective.

Algorithms don’t support it. Casual ‘likers’ don’t like deep content, and the types of folk who enjoy deep content don’t ‘like’ social posts.

But if you’re thinking in months or years rather than weeks, David would rise to the top today, tomorrow, or ten years from now.

Because if ... See more

You don’t need to be showing up everywhere. Nor do you need to be showing up all the time.

You’re not asking people to buy from you because you’re the cheapest or most convenient. You’re asking people to buy from you because they feel connected to you and your brand.

This isn’t about getting quick results. Instead, you prioritise building intentional relationships with your audience.

Slowness of medium

Slowness of medium is where, in my opinion, it gets even more interesting. This is where you eschew all the marketing “must-haves” and choose to focus instead on the platforms that work best for your business.

Slowness of message

For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.