Gabriela Passos
@gpcampos
Gabriela Passos
farm is table — office of tangible space
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Um dos exemplos de tendência que nasceu com a Gen Z é o conceito de “core aesthetics”, o que antes era uma forma de “estética” e o “deinfluencing”, um movimento que questiona os conteúdos que apenas influenciam o público a consumir produtos.
Além disso, esse comportamento pode ser visto como algo de extremos , conforme explica a Diretora de... See more
Além disso, esse comportamento pode ser visto como algo de extremos , conforme explica a Diretora de... See more
Autenticidade, repertório e propósito: o que move o consumo hoje - Promoview - Insights sobre Brand Experience
This summer, women’s workwear brand M.M.LaFleur tried something new with its content strategy: putting more energy into LinkedIn.
The brand, which launched in 2013, has historically used LinkedIn to link to its Substack “The M Dash” or to tease events like panels and headshot sessions. But, in September, it began publishing “The M Dash” directly on... See more
The brand, which launched in 2013, has historically used LinkedIn to link to its Substack “The M Dash” or to tease events like panels and headshot sessions. But, in September, it began publishing “The M Dash” directly on... See more
'The new white space': Why M.M.LaFleur is creating a dedicated LinkedIn strategy
“workwear” clothing store posting content on LindedIn
A criação é fruto da visão obsessiva do fundador Hankook Kim, que faz de cada detalhe — da arquitetura ao design sonoro — parte de uma linguagem estética única e imediatamente reconhecível. O resultado é um verdadeiro ecossistema cultural, coerente e futurista, que reafirma a Gentle Monster como uma das marcas mais visionárias da atualidade.
On the final day of Shanghai Fashion Week, Adidas hosted its “Power of Three” show at the historic Bund City Hall Plaza, alongside a series of immersive fashion experiences celebrating the 20th anniversary of its Creation Center Shanghai. Drawing inspiration from its iconic three-stripe symbol, the show unfolded across four creative chapters —... See more
Candy Liao • Tradition meets tech: How sports brands lead innovation | Jing Daily
Exactly nine months out from the World Cup, Huggies wants consumers to ‘do it for the team’
A 90-minute playlist from the brand is designed to encourage would-be parents to have their parental leave line up with the soccer tournament.
A 90-minute playlist from the brand is designed to encourage would-be parents to have their parental leave line up with the soccer tournament.
Exactly nine months out from the World Cup, Huggies wants consumers to ‘do it for the team’
Under Armour for years has supplied professional athletes from leagues including the NFL, the MMA and Unrivaled. Now it wants to tap athletes to star in new promotional efforts that go well beyond the typical TV commercial.
The athleticwear company is launching Lab96 Studios, a new in-house content studio that will show off its brand and products in... See more
The athleticwear company is launching Lab96 Studios, a new in-house content studio that will show off its brand and products in... See more
Under Armour Launches Lab96 Studios to Help Tell New Athletic Stories
““We’ve been sort of handcuffed by, ‘Do a 30 second spot. Do a 15 second spot.’ That no longer exists,” the executive says. Under Armour seeks “an open playbook where we can we can evolve our content strategy just based off of consumer habits and consumption across the platforms.” In some cases, that might mean creating YouTube videos half an hour long, or creating other long-form content that come with extensions built for different social-media outlets.” The studio will also help Under Amour strike alliances with independent creators, who may have interest in coming up with ideas that help boost the company among athletes”
Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4
youtube.comMarty Supreme’s launch strategy: the marketing campaign inception.