The brand also invited more than 60 cyclists from local clubs, Decathlon stores, and specialized media outlets to attend a brand presentation, Q&A session, and autograph signing. Afterwards, guests joined the “Ride with the Pro” event alongside all seven team riders.

From the fiercely competitive UCI WorldTour Tour of Guangxi to the vibrant Beijing... See more

On the final day of Shanghai Fashion Week, Adidas hosted its “Power of Three” show at the historic Bund City Hall Plaza, alongside a series of immersive fashion experiences celebrating the 20th anniversary of its Creation Center Shanghai. Drawing inspiration from its iconic three-stripe symbol, the show unfolded across four creative chapters —... See more

The collaboration broke the conventional mold of running events. It combined immersive elements, such as ancient-style TCM pharmacy décor and on-site consultations with TCM experts, and creative touches like herbal gelato and wellness gift packs, running routes linking city landmarks and brand stores, and social media check-ins paired with... See more