Gabriela Passos
@gpcampos
Gabriela Passos
A China está realizando seus jogos nacionais, onde a Geração Z comparece em peso na competição de diversos esportes, e a Nike aproveitou a situação com uma nova ação: uma pop-up store que serve…sopa. E apenas a sopa, nada de produtos da marca à venda nem qualquer lançamento.
“O contexto da ação tem precedentes entre os vários tipos de práticas de marketing — especificamente, este caso é um exemplo de hyperlocal marketing ou, na tradução livre, “marketing localizado”, quando uma marca tira proveito de algum aspecto da cultura de uma região para veicular a sua marca ou algum produto.“
Paramount recently partnered with Brooklyn Stroll Club, a group of young fathers who gather for walks with their toddlers and other events, to host an early screening of its movie "Smurfs." (@BrooklynStrollClub)
Why brands are turning to local leaders—not just social stars—to build trust and connection
“Why brands are turning to local leaders—not just social stars—to build trust and connection”
Rat crocs #aliceinwonderland #nyc #crocs #wholesome #music
instagram.com“He also collaborated with Crocs on a campaign that revolved around him installing the shoes on statues around New York and posting videos on an anonymous social media account, a move that generated hundreds of millions of views and sparked one of the brand’s “most successful campaigns ever.””
Many of the Gen Zers who took the stage, including creators, actors and creative directors, highlighted how they’re consciously cutting back on doomscrolling and becoming more intentional in their selection of online content. Several discussed how they’re deliberately spending more time at in-person gatherings and community events in an attempt to... See more
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Aaron Yap, Letterboxd: “On social, we balance two things: celebrating member-generated reviews, lists, and film discovery, new and old, and having a clear Letterboxd voice. We don’t try to overwrite the community; we curate and amplify it. Think of us as the host of the party, not the loudest guest.”
ICYMI: Community Lessons from Goodreads, Letterboxd, Adidas, & More
Answer to “Your community creates a lot of the core content in the app but what does that look like on social?”
Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4
youtube.comMarty Supreme’s launch strategy: the marketing campaign inception.
Hard Sun | Dermatologist-recommended, athlete-tested mineral SPF.
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