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The organic fan edit offers something that Bayer believes marketers should tap into: deeper emotional resonance and internet fluency.
“We approach the film with a fan’s emotional instinct for which moments and songs truly resonate with audiences,” Bayer said. “It’s not just about selling a movie—it’s about giving audiences a taste of the experience,... See more
“We approach the film with a fan’s emotional instinct for which moments and songs truly resonate with audiences,” Bayer said. “It’s not just about selling a movie—it’s about giving audiences a taste of the experience,... See more
Why fan edits are movie marketing magic
Netflix delivered not just a brilliant marketing moment but an experience that got people out of their homes, and in many cases, out of their cities, to attend. It is one example of the incredible job they are doing to localize authentically. Netflix’s success in Mexico isn’t accidental: they are using formulas that resonate locally, partnering... See more
How Netflix is Rewriting the Rules of IRL Engagement
https://www.billboard.com/music/latin/juan-gabriel-concert-screening-mexico-city-zocalo-1236108879/
“He’s so vertically integrated,” says Safdie, 41. “There’s no difference between the windows at the Golf store and a piano interlude on [his sixth album] ‘Igor.’”
Tyler, the Creator Always Does Things His Way - Adam Bradley @ The New York Times Style Magazine
A criação é fruto da visão obsessiva do fundador Hankook Kim, que faz de cada detalhe — da arquitetura ao design sonoro — parte de uma linguagem estética única e imediatamente reconhecível. O resultado é um verdadeiro ecossistema cultural, coerente e futurista, que reafirma a Gentle Monster como uma das marcas mais visionárias da atualidade.
Elas não são apenas lojas temporárias: são experiências completas, com cenários instagramáveis, comida personalizada, produtos exclusivos, trilha sonora própria e narrativa imersiva.
Parte desse sucesso também vem da integração com plataformas digitais como KakaoTalk e Naver, que permitem gerenciar reservas, distribuir cupons, criar microsites e
... See moreHá uma consciência coletiva de que o varejo do futuro precisa ser “impressionante e memorável”. Não basta ser instagramável, é sobre oferecer uma vivencia que não existe em nenhum outro contexto.
Crucially, he told Ad Age after his presentation, brands shouldn’t leverage these communal gatherings as an opportunity to push products onto attendees, and instead show up by organizing and funding them.
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Aaron Yap, Letterboxd: “On social, we balance two things: celebrating member-generated reviews, lists, and film discovery, new and old, and having a clear Letterboxd voice. We don’t try to overwrite the community; we curate and amplify it. Think of us as the host of the party, not the loudest guest.”
ICYMI: Community Lessons from Goodreads, Letterboxd, Adidas, & More
Answer to “Your community creates a lot of the core content in the app but what does that look like on social?”
Exactly: “content may cease to be a profit center. Instead, it will become top-of-funnel to something else. Media will become marketing.” This is most evident, Shapiro notes, in the creator economy. He lists a bevy of creator businesses (MrBeast, Mark Rober, Jonathan Katz-Moses) where the content is free and the money comes from products... See more