references 4 real
e-commerce, sites, all of everything
references 4 real
A China está realizando seus jogos nacionais, onde a Geração Z comparece em peso na competição de diversos esportes, e a Nike aproveitou a situação com uma nova ação: uma pop-up store que serve…sopa. E apenas a sopa, nada de produtos da marca à venda nem qualquer lançamento.
“O contexto da ação tem precedentes entre os vários tipos de práticas de marketing — especificamente, este caso é um exemplo de hyperlocal marketing ou, na tradução livre, “marketing localizado”, quando uma marca tira proveito de algum aspecto da cultura de uma região para veicular a sua marca ou algum produto.“
Paramount recently partnered with Brooklyn Stroll Club, a group of young fathers who gather for walks with their toddlers and other events, to host an early screening of its movie "Smurfs." (@BrooklynStrollClub)
Why brands are turning to local leaders—not just social stars—to build trust and connection
“Why brands are turning to local leaders—not just social stars—to build trust and connection”
Rat crocs #aliceinwonderland #nyc #crocs #wholesome #music
instagram.com“He also collaborated with Crocs on a campaign that revolved around him installing the shoes on statues around New York and posting videos on an anonymous social media account, a move that generated hundreds of millions of views and sparked one of the brand’s “most successful campaigns ever.””
Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4
youtube.comMarty Supreme’s launch strategy: the marketing campaign inception.
Hard Sun | Dermatologist-recommended, athlete-tested mineral SPF.
share.google
Exactly nine months out from the World Cup, Huggies wants consumers to ‘do it for the team’
A 90-minute playlist from the brand is designed to encourage would-be parents to have their parental leave line up with the soccer tournament.
A 90-minute playlist from the brand is designed to encourage would-be parents to have their parental leave line up with the soccer tournament.
Exactly nine months out from the World Cup, Huggies wants consumers to ‘do it for the team’
The Next Course (@theenextcourse) • Instagram profile | Adma Ortega | 40 comments
linkedin.com
“I created a dinner series called ‘The Next Course’ to give back to our younger generation specifically those who feel that spark for creativity but don’t yet know what to do with it. Each dinner connects high school students with industry changemakers (aka my friends and colleagues who are killing it in the game) to show them what’s possible, what’s next, and most importantly, that they belong here too.
Brands….if you want to authentically tap into the next generation, let’s make something shake! Wieden + Kennedy has been an incredible partner so far, but I’m excited to keep pushing this forward and grow because this work matters.”
This summer, women’s workwear brand M.M.LaFleur tried something new with its content strategy: putting more energy into LinkedIn.
The brand, which launched in 2013, has historically used LinkedIn to link to its Substack “The M Dash” or to tease events like panels and headshot sessions. But, in September, it began publishing “The M Dash” directly on... See more
The brand, which launched in 2013, has historically used LinkedIn to link to its Substack “The M Dash” or to tease events like panels and headshot sessions. But, in September, it began publishing “The M Dash” directly on... See more
'The new white space': Why M.M.LaFleur is creating a dedicated LinkedIn strategy
“workwear” clothing store posting content on LindedIn
