Elena
@elena
Elena
- If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See morefrom Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
Art is choosing to do something skillfully, caring about the details, bringing all of yourself to make the finest work you can. It is beyond ego, vanity, self-glorification, and need for approval.
from The Creative Act by Rick Rubin
- “But I don’t have time!”, is what I often hear. Or, even worse, “it doesn’t matter, just ship it!”. But it does matter. Because your career, and even your business, is not a single sprint. It’s an intellectual iron man repeated until you’re in the ground. Whatever time you take to refine your technique now will be paid back to you for the next 20-4... See more
from Commit to competence in this coming year
- Craft doesn't require innovation or a big show, but the curiosity to consistently study your materials and practice your techniques. It's knowing that big moments are made of tiny ones. That every second counts. For a chef, it might be peeling the mushroom skin even if clients will barely notice. For a designer, it might be organizing files even if... See more
from Craft