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If you have a theory that’s been working pretty well for a while — it made good predictions, it solved real problems, it explained a lot of mysteries
Real explanations will sometimes sound weird, crazy, or too complicated because reality itself is often weird, crazy, or too complicated. It’s unfortu
Things change as contradictory evidence piles up, but even then, it doesn’t mean you should scrap the theory you started out with. Everyone back in th
The football field and basketball court are among the few stages that can’t be replicated—for now at least. AI may give us a four-day workweek, and it
Today’s billionaires appear more cynical than they used to be, and the rest of us seem to be, too. Gone are the days when tech overlords challenged on
Instead of collective action, individual optimisation. Instead of labour organising, jaw surgery. The discontent is real; the redirection is the produ
A recent survey by Creators 4 Mental Health, an initiative dedicated to championing mental health in the creator economy, found that more than 62 perc


Intentional leisure is not the absence of labor but the presence of purpose—the freedom to practice active rest that heals as an exploration that cult
“What will happen if we give away free money? Won’t people just sit on the couch all day?” Underpinning these kinds of questions are two essential ass
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The text actually moves back and forth between all of these. Few novels pay less attention to the rules of fiction than Zen and the Art of Motorcycle
surprise may be a better proxy for creativity than quality. A polished output is not necessarily creative, but a surprising one might be. Yet even sur

It takes yesterday’s trends, remixes them with today’s keywords, and spits out tomorrow’s mediocrity. It’s not thinking. It’s rehashing. Recursively,
We must choose the “longest way round” because meaning is neither fast nor viral nor optimized.It’s made. Slowly. Painfully. Honestly.By humans.
But what felt new was the speed and violence with which language now manifests markets. I’d sit in meetings as a single phrase “AI-native vertical Saa
The AI moment sharpens all of this because it changes the scarcity. As is well discussed, the precise selection and careful arrangement of words becom
We built systems that prize speed above all else, and in doing so we lost the most fundamental lesson that nature teaches: speed of growth makes you f
All human wisdom is contained in these two words: ‘wait’ and ‘hope’!”
don’t live each day like it’s your last. live like you’ll make it to 100. think in centuries.
On the one hand, Octavia Butler has this to say: “The only lasting truth is Change.” On the other hand, Bill Bernbach would counter as such: “A com
pretty clear that collecting cultural ephemera is a new consumer behavior that’s going to become a core part of life on the internet
Something I’ve noticed, however, is that exclusively using TikTok doesn’t mean I’m only exposed to TikTok-specific trends and culture. In fact, many o
Introducing a Rocks, Sand, and Water Framework for AttentionWe always talk about consumers’ attention as being finite, but how is it divided?I imagine
What am I supposed to do? Keep standards high and fail them all? That’s not an option for untenured faculty who would like to keep their jobs. I’m a t
The more upset I became, the more I felt that my sensitivity towards the paintings was the same sensitivity I held when I was the subject of the photo
To spot weird signals, you need to go down rabbit holes. Follow your intuition. And remember, pursuing rabbit holes is not always an act of procrastin
Gen AI for music has captured ~$300M in funding so far this year across several high-profile deals, the majority of which either focus on rights man

If the media is fragmented, how would you define the fragment that you are inhabiting yourself?It’s interesting. Last week we talked with Flynn McGarr
Could you give me some examples of — I don’t want to say AI-safe or AI-proof — but the types of journalism that are going to be the most robust in the













