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If you have a theory that’s been working pretty well for a while — it made good predictions, it solved real problems, it explained a lot of mysteries
Real explanations will sometimes sound weird, crazy, or too complicated because reality itself is often weird, crazy, or too complicated. It’s unfortu
Things change as contradictory evidence piles up, but even then, it doesn’t mean you should scrap the theory you started out with. Everyone back in th
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
Appearance has become a substitute for reality, and visibility is this new world’s currency. Brand building is not just for media or business; it’s in
War, catastrophe, revolutions: these simply become another form of spectacle, happening elsewhere, for us to consume on our way to work.
I feel grief that @inspiredtowrite - the sparkling treasure chest of all my thoughts, my journey, my journals, my creations, my wins and my failures i
What if we stopped plugging our selves into the machines, stopped performing (wittingly and unwittingly) for the algorithm, stopped letting bots bait


Intentional leisure is not the absence of labor but the presence of purpose—the freedom to practice active rest that heals as an exploration that cult
“What will happen if we give away free money? Won’t people just sit on the couch all day?” Underpinning these kinds of questions are two essential ass
the art of creativity

Most people’s mental models of energy are flawed: they think there’s a ‘tank’ of energy that gets depleted as you spend it. This may be roughly true f
what if we just didn’t do social media?There are a few brands doing something interesting in this space. Dorsey, a jewelry brand, has an Instagram pag
exploring the art of storytelling
It takes yesterday’s trends, remixes them with today’s keywords, and spits out tomorrow’s mediocrity. It’s not thinking. It’s rehashing. Recursively,
We must choose the “longest way round” because meaning is neither fast nor viral nor optimized.It’s made. Slowly. Painfully. Honestly.By humans.
But what felt new was the speed and violence with which language now manifests markets. I’d sit in meetings as a single phrase “AI-native vertical Saa
The AI moment sharpens all of this because it changes the scarcity. As is well discussed, the precise selection and careful arrangement of words becom
the art of waiting
All human wisdom is contained in these two words: ‘wait’ and ‘hope’!”
don’t live each day like it’s your last. live like you’ll make it to 100. think in centuries.
We’ve replaced time in the field with time on our phones. What we now call experience is the weighted average of our own and the residue of what other
On the one hand, Octavia Butler has this to say: “The only lasting truth is Change.” On the other hand, Bill Bernbach would counter as such: “A com
pretty clear that collecting cultural ephemera is a new consumer behavior that’s going to become a core part of life on the internet
Something I’ve noticed, however, is that exclusively using TikTok doesn’t mean I’m only exposed to TikTok-specific trends and culture. In fact, many o
Introducing a Rocks, Sand, and Water Framework for AttentionWe always talk about consumers’ attention as being finite, but how is it divided?I imagine
What am I supposed to do? Keep standards high and fail them all? That’s not an option for untenured faculty who would like to keep their jobs. I’m a t
The more upset I became, the more I felt that my sensitivity towards the paintings was the same sensitivity I held when I was the subject of the photo
To spot weird signals, you need to go down rabbit holes. Follow your intuition. And remember, pursuing rabbit holes is not always an act of procrastin
Gen AI for music has captured ~$300M in funding so far this year across several high-profile deals, the majority of which either focus on rights man

If the media is fragmented, how would you define the fragment that you are inhabiting yourself?It’s interesting. Last week we talked with Flynn McGarr
Could you give me some examples of — I don’t want to say AI-safe or AI-proof — but the types of journalism that are going to be the most robust in the












