Consumer Social
sari and
Consumer Social
Introducing a Rocks, Sand, and Water Framework for Attention
We always talk about consumers’ attention as being finite, but how is it divided?
I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage ... See more
We always talk about consumers’ attention as being finite, but how is it divided?
I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage ... See more
The Opportunity and Risks for Consumer Startups in a Social Distancing World—A Framework for…
Something I’ve noticed, however, is that exclusively using TikTok doesn’t mean I’m only exposed to TikTok-specific trends and culture. In fact, many of the dust-ups from other platforms still make their way onto my For You page. Rather than a standalone platform, as it was in its early days, TikTok has become the ocean into which—and out of which—t
... See morekate lindsay • TikTok is the town square now
pretty clear that collecting cultural ephemera is a new consumer behavior that’s going to become a core part of life on the internet
Liked Tweetstwitter.comOn the one hand, Octavia Butler has this to say:
“The only lasting truth is Change.”
On the other hand, Bill Bernbach would counter as such:
“A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”
And you know what, they’re both right!
When we think abo
... See moreRob @ Salmon Theory • 🍣 Three Timeless Truths in Social
There's never been a better time to start a consumer company.
So far, AI is proving to be great at letting us delegate away the things we can't or don't want to do — research, repetitive tasks, creation of lots of content, etc ("work").
But we're never going to delegate away the things we do want to do. We'll always want to watch movies/TV/TikTo... See more
Michael Mignanox.comBelow, co-founders Dylan Diamond and Max Baron share their biggest lessons on building a viral social consumer app, including:
- Embracing single-player mode as a wedge for social products
- Building a product that users feel was built just for them
- Why it’s OK to be unscalable—you can make it scale later
- Building a familiar product is much easier if you’r
Lenny Rachitsky • Lessons on building a viral consumer app: The story of Saturn
One thing that complicates people’s willingness to devote their energy to vibrancy is context collapse, a term that Alice Marwick and I coined long ago. When a social media site grows slow and steady, it starts out for each user as a coherent context. Things get dicy over time as people struggle to figure out how to navigate divergent networks. But... See more