Consumer Social
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Consumer Social
Critical Q for consumer social founders: are you building a content or context network?
The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇
Cantina
airtime.com
Introducing a Rocks, Sand, and Water Framework for Attention
We always talk about consumers’ attention as being finite, but how is it divided?
I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage... See more
We always talk about consumers’ attention as being finite, but how is it divided?
I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage... See more
The Opportunity and Risks for Consumer Startups in a Social Distancing World—A Framework for…
The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
Gaby Goldbergfemstreet.substack.com
The past generation of social apps won the market through a playbook:
- building big networks with feeds for discovery
- creating a followers/status competition for engagement
- bringing together creators and audiences
- monetizing with ads
- supporting photo,... See more
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