Consumer Social

Critical Q for consumer social founders: are you building a content or context network? The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇

One thing that complicates people’s willingness to devote their energy to vibrancy is context collapse, a term that Alice Marwick and I coined long ago. When a social media site grows slow and steady, it starts out for each user as a coherent context. Things get dicy over time as people struggle to figure out how to navigate divergent networks. But... See more