Consumer Social

pretty clear that collecting cultural ephemera is a new consumer behavior that’s going to become a core part of life on the internet

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Keely Adler

One thing that complicates people’s willingness to devote their energy to vibrancy is context collapse, a term that Alice Marwick and I coined long ago. When a social media site grows slow and steady, it starts out for each user as a coherent context. Things get dicy over time as people struggle to figure out how to navigate divergent networks. But... See more