Consumer Social
sari and
Consumer Social
Bonfire
bonfire.camp
Introducing a Rocks, Sand, and Water Framework for Attention
We always talk about consumers’ attention as being finite, but how is it divided?
I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage... See more
We always talk about consumers’ attention as being finite, but how is it divided?
I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage... See more