values in action

DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about

Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more

wearecollins.com • 101 Design Rules

Great originals are great procrastinators, but they don’t skip planning altogether. They procrastinate strategically, making gradual progress by testing and refining different possibilities.

Adam Grant • Originals: How Non-Conformists Move the World

This Substack should be a place for honest and useful conversation, on more or less any topic. But intentions matter.

There will be an ironclad no-assholes policy, enforced with the apparent capriciousness of a bolt of lightning. If you ever find yourself wondering whether to say something vicious to another subscriber here, please take a moment to... See more

Sam Harris • About - Sam Harris

How to Live by Your Values This Year

Casey Rosengren every.to

“A principle isn’t a principle until it costs you something.” — Bill Bernbach

Thumbnail of more recs than an old school camera store

Alex Dobrenko • more recs than an old school camera store

Bill Watterson’s 1990 Commencement Speech, via Both are True

Barlow knew that new technology could create and empower evil as much as it could create and empower good. He made a conscious decision to focus on the latter: "I knew it’s also true that a good way to invent the future is to predict it. So I predicted Utopia, hoping to give Liberty a running start before the laws of Moore and Metcalfe delivered up... See more