values in action
“A principle isn’t a principle until it costs you something.” — Bill Bernbach
Cindy Cohn • John Perry Barlow, Internet Pioneer, 1947-2018
There will be an ironclad no-assholes policy, enforced with the apparent capriciousness of a bolt of lightning. If you ever find yourself wondering whether to say something vicious to another subscriber here, please take a moment to... See more
Sam Harris • About - Sam Harris
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Great originals are great procrastinators, but they don’t skip planning altogether. They procrastinate strategically, making gradual progress by testing and refining different possibilities.
Adam Grant • Originals: How Non-Conformists Move the World
Bill Watterson’s 1990 Commencement Speech, via Both are True
How would you like to be remembered by your descendants? What would you like colleagues to say at your retirement dinner? If the words don’t flow, draw a picture, make a sculpture, or maybe even produce a video. Studies have shown that if you can visualize yourself successfully achieving your long-term goals, producing the legacy you want to leave,
... See moreStewart D. Friedman • Leading the Life You Want: Skills for Integrating Work and Life
DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about
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