values in action
DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more
wearecollins.com • 101 Design Rules
Great originals are great procrastinators, but they don’t skip planning altogether. They procrastinate strategically, making gradual progress by testing and refining different possibilities.
Adam Grant • Originals: How Non-Conformists Move the World
“A principle isn’t a principle until it costs you something.” — Bill Bernbach
Around the same time, as I began to regain my sense of balance, I reread the work of my friend and mentor Amy Krouse Rosenthal, who'd died a few months earlier. She'd once written, "For anyone trying to discern what to do w/ their life: PAY ATTENTION TO WHAT YOU PAY ATTENTION TO. That's pretty much all the info u need."
www.goodreads.com
Barlow knew that new technology could create and empower evil as much as it could create and empower good. He made a conscious decision to focus on the latter: "I knew it’s also true that a good way to invent the future is to predict it. So I predicted Utopia, hoping to give Liberty a running start before the laws of Moore and Metcalfe delivered up... See more
Cindy Cohn • John Perry Barlow, Internet Pioneer, 1947-2018
This Substack should be a place for honest and useful conversation, on more or less any topic. But intentions matter.
There will be an ironclad no-assholes policy, enforced with the apparent capriciousness of a bolt of lightning. If you ever find yourself wondering whether to say something vicious to another subscriber here, please take a moment to... See more
There will be an ironclad no-assholes policy, enforced with the apparent capriciousness of a bolt of lightning. If you ever find yourself wondering whether to say something vicious to another subscriber here, please take a moment to... See more
Sam Harris • About - Sam Harris
