values in action

Around the same time, as I began to regain my sense of balance, I reread the work of my friend and mentor Amy Krouse Rosenthal, who'd died a few months earlier. She'd once written, "For anyone trying to discern what to do w/ their life: PAY ATTENTION TO WHAT YOU PAY ATTENTION TO. That's pretty much all the info u need."

www.goodreads.com

Joe Edelman • Human Values

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more

wearecollins.com • 101 Design Rules

How to Live by Your Values This Year

Casey Rosengren every.to

This Substack should be a place for honest and useful conversation, on more or less any topic. But intentions matter.

There will be an ironclad no-assholes policy, enforced with the apparent capriciousness of a bolt of lightning. If you ever find yourself wondering whether to say something vicious to another subscriber here, please take a moment to... See more

Sam Harris • About - Sam Harris

Thumbnail of more recs than an old school camera store

Alex Dobrenko • more recs than an old school camera store

Bill Watterson’s 1990 Commencement Speech, via Both are True

“A principle isn’t a principle until it costs you something.” — Bill Bernbach

Great originals are great procrastinators, but they don’t skip planning altogether. They procrastinate strategically, making gradual progress by testing and refining different possibilities.

Adam Grant • Originals: How Non-Conformists Move the World

DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about