This is marketing!
Here are the principles.
Optimize for aligned, empowered customers
Surrender control, and embrace emergence
Cede authority
Treat people as ends, not means
Enough is enough
Play long games
Tell the truth, even when it's scary
Create invitations, not ultimatums
Trust fully and unconditionally
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
As non-coercive marketers, we don't agitate insecurities or spin up new ones to make the sale. We strive to see the inherent enoughness of everyone, and speak directly to that part. That's at the core of how we enable empowered decisions—by speaking to people as if they are already enough , and giving them the time and space to start trusting that
... See morerob hardy 🦌 • Non-Coercive Marketing: A Manifesto
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Let’s zoom in closer and go from abstract theory to applicable practice with the 4Cs.
- Clear : Avoid ambiguity, be direct, and use simple words/sentences.
- Concise : Be brief.
- Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples, and/o
Tom White • Why Less Is More When Pitching Yourself
There are many traps, both logical and emotional, that can get in the way. Steve Jobs’s philosophy is one school of thought that can be misapplied ––“Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do.”
Every • What I Learned at Clubhouse - Every
The goal of non-coercive marketing is to give everyone who enters your world all of the information they might need to make an empowered decision. No hiding. No inflating. No bullshitting. Just truth.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Focusing heavily on one thing feels like a gamble. But it’s better to be exceptional at something unique than to be mediocre at something everyone else is already doing.For fast-growing companies, finding that key differentiator and going all in is the game-changer.