This is marketing!

1. Clear : Avoid ambiguity, be direct, and use simple words/sentences.


2. Concise : Be brief.


3. Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples,

Non-coercive marketing, by contrast, doesn't create emotional pressure, but actively seeks to relieve it. If what you're selling has some kind of time-bound component—live events, cohorts, etc—some pressure is inevitable. But otherwise, non-coercive marketing never puts you in a place where you have to make an emotional snap decision. Instead of

Non-coercive marketing, above all else, is rooted in trust. That's the bottom line of this whole philosophy. In nearly every way, traditional marketing operates from a place of distrust, while non-coercive marketing always defaults to trust, even when it's scary.

The goal of non-coercive marketing is to give everyone who enters your world all of the information they might need to make an empowered decision. No hiding. No inflating. No bullshitting. Just truth.

“ Here’s a thing I made, and here’s the truth about what it is. If you vibe with me, you can come join this party at any time. If you don’t, that’s cool too. I still respect you! ”

Peter Drucker famously remarked that ‘culture eats strategy for breakfast’. So what exactly is the culture of a company, a community or a society? Culture is the expression of a group's level of consciousness; their collective clarity of understanding. And the thoughts, words, actions and artefacts that make sense from that level of understanding.

If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync. Culture beats strategy—so much that culture is strategy.

As non-coercive marketers, we don't agitate insecurities or spin up new ones to make the sale. We strive to see the inherent enoughness of everyone, and speak directly to that part. That's at the core of how we enable empowered decisions—by speaking to people as if they are already enough , and giving them the time and space to start trusting that