This is marketing!
Stop thinking of product-market fit as a yes or no question—but instead as a process of finding fit with more segments of the market.
Lenny Rachitsky • A guide for finding product-market fit in B2B
The goal of non-coercive marketing is to give everyone who enters your world all of the information they might need to make an empowered decision. No hiding. No inflating. No bullshitting. Just truth.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Here are the principles.
Optimize for aligned, empowered customers
Surrender control, and embrace emergence
Cede authority
Treat people as ends, not means
Enough is enough
Play long games
Tell the truth, even when it's scary
Create invitations, not ultimatums
Trust fully and unconditionally
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
There are many traps, both logical and emotional, that can get in the way. Steve Jobs’s philosophy is one school of thought that can be misapplied ––“Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do.”
Every • What I Learned at Clubhouse - Every
Why? Because, for better or worse, you're not unique. You're one of a million operators chasing the same big fish in a school overflowing the seas. Generic pablum won't cut it—clients will swim on by, mouths sealed shut. Because, unfortunately, even if you’re not communicating well, others still are.
No, you must articulate your worth clearly and... See more
No, you must articulate your worth clearly and... See more
Tom White • Why Less Is More When Pitching Yourself
Let’s zoom in closer and go from abstract theory to applicable practice with the 4Cs.
- Clear : Avoid ambiguity, be direct, and use simple words/sentences.
- Concise : Be brief.
- Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples,