This is marketing!
Peter Drucker famously remarked that ‘culture eats strategy for breakfast’. So what exactly is the culture of a company, a community or a society? Culture is the expression of a group's level of consciousness; their collective clarity of understanding. And the thoughts, words, actions and artefacts that make sense from that level of understanding.
Jamie Smart • Results: Think Less. Achieve More
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If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync. Culture beats strategy—so much that culture is strategy.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
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Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
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Stop thinking of product-market fit as a yes or no question—but instead as a process of finding fit with more segments of the market.
Lenny Rachitsky • A guide for finding product-market fit in B2B
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There are many traps, both logical and emotional, that can get in the way. Steve Jobs’s philosophy is one school of thought that can be misapplied ––“Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do.”
Every • What I Learned at Clubhouse - Every
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Let’s zoom in closer and go from abstract theory to applicable practice with the 4Cs.
- Clear : Avoid ambiguity, be direct, and use simple words/sentences.
- Concise : Be brief.
- Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples, and/o
Tom White • Why Less Is More When Pitching Yourself
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Consider a few basic, macroscopic rules that will take your word and phrase from drab to fab:
- Show, Don’t Tell: Use concrete examples and anecdotes to illustrate your points. I worked with X to design Y and Z which led to an uplift in $AM and B%” says a lot more than "I am a great designer.”
- Use Active Verbs : Active verbs make your writing flow dy
Tom White • Why Less Is More When Pitching Yourself
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Why? Because, for better or worse, you're not unique. You're one of a million operators chasing the same big fish in a school overflowing the seas. Generic pablum won't cut it—clients will swim on by, mouths sealed shut. Because, unfortunately, even if you’re not communicating well, others still are.
No, you must articulate your worth clearly and co... See more
No, you must articulate your worth clearly and co... See more
Tom White • Why Less Is More When Pitching Yourself
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