The thought leaders practice
see yourself as the curator of the collective thinking of your network, rather than the sole originator of ideas.
Tiago Forte • Building a Second Brain: A Proven Method to Organise Your Digital Life and Unlock Your Creative Potential
The next evolution in strategic thinking isn't about choosing between breadth and depth, or between human and machine capabilities. It's about transcending these false dichotomies entirely. The synthesised strategist doesn't just collect disparate skills and tools – they forge them into new powers that were impossible before.
Zoe Scaman • The Synthesised Strategist
Creating Thought Leadership Content For The Reader
messagelab.com
Understanding why things work is far more valuable than simply knowing what works.
What lends itself to quality writing
Ideas become insights when they meet the following criteria:
Novel—is this idea new or is it at least a fresh take on an existing idea
Actionable—can my audience immediately act on the idea?
High-leverage—when my audience acts on the idea, can it meaningfully change their work or their lives?
[Julian Shapiro]
