The thought leaders practice

Zoe Scaman • The Synthesised Strategist
Ideas become insights when they meet the following criteria:
Novel—is this idea new or is it at least a fresh take on an existing idea
Actionable—can my audience immediately act on the idea?
High-leverage—when my audience acts on the idea, can it meaningfully change their work or their lives?
[Julian Shapiro]
Ryan Law’s five traits of good thought leadership:
Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to s
To be a thought leader, you need four elements to work together:
Credibility
Profile
Prolific
Depth of ideas
These four pillars work in tandem and the goal is to move up each pillar.
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