The thought leaders practice
Ryan Law’s five traits of good thought leadership:
Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to s
Why is a Good Insight Like a Refrigerator? Because the moment you look into it, a light comes on.
WPP - Why is a Good Insight Like a Refrigerator?
Writing gets us found. Writing helps to cement our position as experts. Most important of all, writing about what we do is the fastest way to deepen our knowledge. Writing at length on our expertise drives us into the deep crevices of our territory. As focused experts, we benefit from repeated observation of the same challenges. Writing is the tool
... See moreBlair Enns • The Win Without Pitching Manifesto
To be a thought leader, you need four elements to work together:
Credibility
Profile
Prolific
Depth of ideas
These four pillars work in tandem and the goal is to move up each pillar.
our goal with such a prospect is to inspire him to form the intent to solve his problem; it is not to inspire him to hire us.
Blair Enns • The Win Without Pitching Manifesto
Creating Thought Leadership Content For The Reader
messagelab.com
What lends itself to quality writing