The thought leaders practice
What lends itself to quality writing
Why is a Good Insight Like a Refrigerator? Because the moment you look into it, a light comes on.
WPP - Why is a Good Insight Like a Refrigerator?
To be a thought leader, you need four elements to work together:
Credibility
Profile
Prolific
Depth of ideas
These four pillars work in tandem and the goal is to move up each pillar.
The next evolution in strategic thinking isn't about choosing between breadth and depth, or between human and machine capabilities. It's about transcending these false dichotomies entirely. The synthesised strategist doesn't just collect disparate skills and tools – they forge them into new powers that were impossible before.
Zoe Scaman • The Synthesised Strategist
Creating Thought Leadership Content For The Reader
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