Brandon Marcus
@brandonjmarc
Brandon Marcus
Whether repressed or managed, avoided emotions don’t go away. They return in a pattern I call the “golden algorithm.” It goes like this:
For example: I don’t want to feel like a failure —> I play it safe... See more
- Name an unwanted emotion in your life.
- List the ways you try to avoid it.
- Notice that every way you try to avoid it, you actually create it.
For example: I don’t want to feel like a failure —> I play it safe... See more
Joe Hudson • Knowledge Work Is Dying—Here’s What Comes Next
When thinking about where content goes, ask yourself: Are any potential gains in distribution worth the potential losses in control over what you own?
“Dear Marketers, Is the company blog dead?”
How we measure successful writing changes depending on what the writer is trying to accomplish, and good writers are flexible enough to adapt to different scenarios. They make intentional decisions around three elements: audience, purpose and context. Who am I writing for, to what end and in what circumstance? Answering these questions can offer gu... See more
Laura Hartenberger • What AI Teaches Us About Good Writing
Social media sites do not speak to the masses. They allow a mass of niches to speak among themselves.
Rather than waiting for the next giant to come slay the Giants that rule the internet now, better to imagine a mass of small, open source, distributed [communities] that better serve more dedicated [interests, backgrounds, needs, tastes, opinions]
... See more... See more…what we call content is not an end product. Online, content is more of a social token. It is something that people make, remake, and pass around to say something about themselves and their relationships. It might speak for them or illustrate an idea they share. It serves their conversations, and their conversations embody their relationships.
The
“When you can’t talk to your audience, eavesdrop. The way they ask for and share advice reveals their pain points and the words they actually use.”
Audience Research Tips from Real Content Marketers
... See moreWhat it is like to be us, in our full humanity—this isn’t out there in the interwebs. It isn’t stored in any archive, and the neural networks cannot be inward with what it feels like to be you, right now, looking at these words, looking away from these words to think about your life and our lives, turning from all this to your day and to what you w
As always, I encourage you to ask the seemingly stupid question: Why should I be productive? Why should I do something faster? Why is efficiency good? Maybe you’ll get good affirming answers. Maybe you’ll discover a more complex reality that requires us to think more critically and act more circumspectly.