Brandon Marcus

What is entrepreneurial journalism?

I interpret entrepreneurial journalism as knowledge-driven, creator-led storytelling that reaches and engages audiences directly. It’s content creation that blends reporting, education, and cultural interpretation to create long-form content platforms and independent media companies.

With entrepreneurial... See more

So I challenge you to think clearly about the many disparate networks you’re part of and think about the ideas you might want to offer those networks that you don’t want to get lost in the feed. Ideas you might want to return to. Think about how writing with and for the network might enable you to start blogging.

Small b blogging is learning to write and think with the network. Small b blogging is writing content designed for small deliberate audiences and showing it to them. Small b blogging is deliberately chasing interesting ideas over pageviews and scale. An attempt at genuine connection vs the gloss and polish and mass market of most “content... See more

Critical thinking requires us to question our assumptions, and metaphors often hang out in the background, inferred as natural.

I believe that narrative is a system of stories.

Each of these new systems—Grokipedia, Truth Social’s AI, the parallel media ecosystem they lean on—is a different answer to the same question: who gets to define what’s true? That’s the real battle, now unfolding in the reference layer most people never even see.

Now, the fight has moved from which stories appear in a list of results to which sources are digested by an answer engine .

Practically speaking, “AI” has become a synonym for automation, along with a similar if not identical set of unwarranted claims about technological progress and the future of work. Workers over the better part of the past century, like most members of the general public, have had a great deal of difficulty talking about changes to the means of... See more