Brandon Marcus

As far as I can tell there is nothing — no product, no idea, no desire — without a fan base on the internet. Every thing made, or thought of, can interest at least one person in a million — it’s a low bar.

In the conditions of news redundancy, the need for attitude is much more pressing than the need for news. Attitude precedes meaning in the ‘use-value’ of news supply by the media. The supremacy of attitude over meaning is an interesting postmodernist phenomenon: post-truth, actually, is pre-truth. The picture of the world - as-it-should-be always a... See more

When facts are already known but are worrisome, factual reporting is no longer needed, and it must turn into evaluative commenting.

Within this media environment, the audience generally wants the media to validate or invalidate what it already knows and to scare readers with what they are already scared by. The media must confirm that the scare is l... See more

the multi-personal nature of our digital presence. We are forced to be digital multi-persons by the niche design of the platforms, as they seek to extract more of our data and attention by making us exercise the various forms of self-representation.