Brandon Marcus

How to retain what we read John Locke kept a commonplace book for decades, hand-copying passages from his reading into a blank book he'd indexed hims

Real distribution answers a harder set of questions. Which specific people need to encounter a piece of content, in what context they will trust it, t

McLuhan used “media” broadly, to include any tools, technologies, or interfaces that mediate our interactions with environments. According to him, “Al

The telegraph, radio, and TV formed a clear progression: they extended the central nervous system into the world through wires, each step bringing com

Information and attention: A century in which the key to human history is not how the economy grew, but rather how humans learned to give attention to

Iris Murdoch, who extended Weil’s thinking into moral philosophy, made this point explicit in The Sovereignty of Good: the quality of our attention de

Murdoch suggests that the ego makes it difficult to properly attend to one another. We often fail to see others adequately because the ego gets in the

what gives categories their authority—what makes them appear natural to us—is the fact that they are collectively crafted, sustained, and enforced. Th