Brandon Marcus
@brandonjmarc
Brandon Marcus
Why frameworks beat fractured ideas, every time
creativeconstructs.substack.com
... See moreYet a small committed group can game (or more effectively use) a social platform to make their viewpoint seem dominant. A combination of effective networked crowds and compelling influencers means that some of us now perceive minority opinions as the majority viewpoint, outliers as the norm, and embellishments as facts — Illusions that happen becau
Taste is a vector for belonging — a path out of isolation and shame. Sharing what you’re reading, watching, and listening to brings the moths to the flame.
The Road to Belonging Is Paved With Taste (and T-shirts)
Reviving old simplicity, sweeping away clutter, and ushering knowledge into the light
Humanly possible
I think we are very likely to see the growth of a parallel market for alternative attention products, like the markets for natural food or organic farming, and farmers markets…all kinds of attentional farmers markets for people who want to opt out of constant attention commodification.
The Sirens Call
... See moreThey waste our time for their benefit. When you understand it like that, spam isn't a side problem or trivial problem; it is the problem of our time. Spam is all the things we don't want to pay attention to that want our attention. Spam arises from the tension between the two foundational facts of the attention age: information is infinite, attenti
... See moreGoogle is the ultimate information-age product, and the entire value of Google is that it can screen information and then deliver to you the small bit of relevant information that you can focus on. But it is precisely the value of this small bit of real estate where your attention rests that they so prodigiously monetize. And there is a zero-sum tr
Deep, real-time personalization: But...this will also create a counter-force... deeply human, curated, farm-to-table media.