Brandon Marcus

The antidote to this compulsive, numbing overload will be found in deliberative friction, design patterns that introduce pause and reflection into digital interaction, or platforms and algorithms that create space for intention.

The timeline is no longer a source of information or social presence, but more of a mood-regulation device, endlessly replenishing itself with just enough novelty to suppress the anxiety of stopping. Scrolling has become a form of ambient dissociation, half-conscious, half-compulsive, closer to scratching an itch than seeking anything in particular... See more

intentional friction keeps my thinking sharp and ensures that when I do engage with automation, I do so from a place of genuine understanding and deliberate choice.

“Social media is dead” is now the official tech ideology because “social media” successfully served its purpose as an alibi for the complete digitization of experience, promulgating the idea that everything is information, everything can be quantified, and that human beings can enjoy themselves in a system that doesn’t register anything qualitative... See more

Productive friction has three main principles:

1. Immediate feedback: You understand when you've failed and can see why.


2. Cumulative learning: Each attempt builds your reference library.


3. Transferable principles: The specific teaches the general.

Yes, we live in an age where the pace of news is set by social media. Yet, in accepting that pace, we need not defer to, or worse mimic, that attention span.