Brandon Marcus
@brandonjmarc
Brandon Marcus
Brains want to know, who do I have to be to earn connection and status? — The Status Game
We receive the answers to that question in stories
our goal with such a prospect is to inspire him to form the intent to solve his problem; it is not to inspire him to hire us.
Blair Enns • The Win Without Pitching Manifesto
- Stories are discrete. One essay, one event, one customer experience. Someone might say, “Did you hear the story about Company X doing thing Y?”
- Narratives are made up of all of the stories about a company, which crystallize into what people believe and say about the company as a whole. The narrative around a company is similar to its reputation o
Packy McCormick • Story Time
... See moreInfluencers managed to occupy a liminal space in which they are simultaneously elite in terms of what they can accomplish and the power they weild, and not elite, because they’re perceived as one of us…The value of being of the crowd is hard to overstate. It gives influencers an innate knowledge of the language to use, the memes to reference, and t
Both top down and bottom up narrative creation happens across media and social media today, and the influencer sits in the middle of the action.
Invisible Rulers
value proposition is a clear statement that explains how your product solves customers’ problems or improves their situation (relevancy), delivers specific benefits (quantified value), tells the ideal customer why they should buy from you and not from the competition (unique differentiation).
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
What makes a good value proposition: Clarity! It’s easy to understand. It communicates the concrete results a customer will get from purchasing and using your products and/or services. It says how it’s different or better than the competitor’s offer. It avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and busine
... See morePeep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Content marketing is not intended to convert as a primary focus, but rather to create memory structures, associate the solution with the problem set and buying situations, and to reduce perceived risks around purchasing.
Liam Moroney on LinkedIn: The standard content marketing strategy has declined so much in efficacy… | 46 comments
The next evolution in strategic thinking isn't about choosing between breadth and depth, or between human and machine capabilities. It's about transcending these false dichotomies entirely. The synthesised strategist doesn't just collect disparate skills and tools – they forge them into new powers that were impossible before.
Zoe Scaman • The Synthesised Strategist
Enter the synthesised strategist: the new apex predator in the strategic ecosystem. They're not just another breed of consultant or analyst. They're something entirely new – pattern-seekers and meaning-makers who combine the range of a polymath with the precision of deep expertise. They wield AI like a sixth sense while maintaining razor-sharp huma... See more
Zoe Scaman • The Synthesised Strategist
Navigating the digital wasteland and Understanding the crazy AI world
The synthesized strategist