Brandon Marcus

A thirst for what the web really is—a medium, a conduit, a tool that is used by readers and artists and creators and explorers, not a gatekeeper that seems to be in an ever more adversarial relationship with everyone who uses it.

When thinking about where content goes, ask yourself: Are any potential gains in distribution worth the potential losses in control over what you own?

AI can't generate good taste, but it can help you transform the raw material of your taste into something beautiful.

This instability extends to identity itself. Where offline identity is grounded in lived experience, online identity forms through affinity and alignment. We become collections of interests, allegiances, and aesthetics. The internet’s second self becomes a curatorial project, constantly revised according to shifting community standards and platform... See more

The very existence of sites as the central construct of digital publishing is under threat. The release of OpenAI’s latest agent, Deep Research, is a sign of what’s to come. AI apps will move from information chat to retrieval. The publishing function will need to change to focus more on, for lack of a better term, community – giving people a reaso... See more