Brandon Marcus
@brandonjmarc
Brandon Marcus
@brandonjmarc
A point of view is different from having a point. A point is an idea intentionally expressed. A point of view is the perspective—conscious and unconscious—through which the work emerges.
... See moreI've been using the term "attentional regime" to describe some set of rules, norms, or structures that govern attention in any given setting. They can be the most basic regime of turn-taking in conversation or the more complex rules of floor time in the US Senate. But whatever they are, participants have some knowledge of the rules and some level o
... See moreInfluencers are opinion leaders with the power to influence what people believe or buy and the capacity to shape sentiment and norms within their niche. They innately understand how to connect with others in a digital age, developing intimate trusted relationships with their followers, yet are also capable of achieving reach commensurate with mass
A relevancy instinct that allows you to see how a real world trend or event can be connected to a broader narrative that the audience already understands and cares about.