Brandon Marcus
@brandonjmarc
Brandon Marcus
About - Blood in the Machine
bloodinthemachine.com
- We inhabit a techno-social environment manufactured to fracture our attention.
- The interests served by this environment in turn pathologize the resultant inattention.
- These same interests devise and enforce new techniques to discipline the inattentive subject.
L. M. Sacasas • The Pathologies of the Attention Economy
That's when we need to call on words -provocative, allegorical words -to let in fresh air; to liberate the insight and give it immediate, self-evident potency.
WPP - Why is a Good Insight Like a Refrigerator?
The Base Camp | Adam Robbert | Substack
thebasecamp.substack.com
... See moreInfluencers managed to occupy a liminal space in which they are simultaneously elite in terms of what they can accomplish and the power they weild, and not elite, because they’re perceived as one of us…The value of being of the crowd is hard to overstate. It gives influencers an innate knowledge of the language to use, the memes to reference, and
copywriting-cheatsheet
A comprehensive guide on effective copywriting strategies, literary devices, post types, and frameworks to enhance persuasive communication and engage audiences for successful marketing and content creation.
LinkCopywriting cheatsheet with frameworks
People still select and deliver important content to one another, but content no longer takes the form of logical statements with truth-values that can be tested against the absolute truth. Instead, content becomes a vehicle for the expression of emotional attitudes. The automatic means of reaction, such as likes and reposts, on social media do not... See more
Andrey Mir • The Viral Inquisitor
We mistakenly think the factors we can measure are the only factors that exist. But just because you can measure something doesn’t mean it’s the most important thing. And just because you can’t measure something doesn’t mean it’s not important at all.
James Clear • Atomic Habits: the life-changing million-copy #1 bestseller
To quantify is to render more controllable, more comprehensible, more fit for judgment.