Brandon Marcus
@brandonjmarc
Brandon Marcus
In short, the architecture of digital platforms has made us obsessive documenters and consumers of the present, yet largely indifferent to the archives we create.
Adam Grant • Check Your Pulse #55
Resonance: The sudden urge to act created by a message or experience which aligns so closely with your beliefs or identity that your thoughts, emotions, and abilities feel amplified.
Jay Acunzo • Differentiation Isn't About Topics: How to Find Actual Whitespace to Stand Out
Ideas rarely come to you fully formed. So break your format into distinct elements, which you can easily identify, record, and eventually, combine.
Ideas, storytelling, and growth — VeryGoodCopy - Copywriting & Content Marketing
for better and for worse, the multiplicity and scale of digital media effectively brought the age of consensus to an end, it did not return us to an age of common sense.
L. M. Sacasas • From Common Sense to Bespoke Realities
The truly wonderful aspect of living this way is that it leaves the space wide open for a completely fresh experience free of self-absorption. Right here, exactly where we are, we can live from a broader perspective, one that admits all experiences—pleasurable, painful, and neutral. We are free to appreciate the infinite possibilities that are alwa
... See morePema Chodron • Taking the Leap: Freeing Ourselves from Old Habits and Fears
our highest value offering is our ability to bring new perspective and understanding to our clients’ problems.
Blair Enns • The Win Without Pitching Manifesto
Acknowledge just how much of what you think, feel and do is picked up from others, consciously and unconsciously, and try to become more conscious of more of them.
Ian Leslie • How To Be Influenced
- Who? Who is the audience for each piece of content (fill in the blank, i.e., blog)? Who is the specific buyer persona you are targeting with this platform?
- Why? Why are you doing this? What is the behavior change that you must see to call this content initiative a success? (Do you need to drive sales, save costs, or drive customer loyalty?)
- Outcome?
If Your Content Marketing is for Everybody, It's for Nobody
Believing that AI will save time is like being a person in the late 1800s seeing their first car and thinking “oh how easy it’ll be to get to the meadow now!” People back then didn’t imagine that by the 1960s we’d be stuck in traffic jams for hours in mega-cities. Now apply this to AI. If we fast-forward a decade, it will have recalibrated the enti... See more
