Understanding the crazy AI world

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

We are very close to needing relatively few people to do jobs that require deep research.

It does not mean that the tasks of a writer goes away! But it does mean that the bundle of tasks that writers traditionally handle are receiving downward pricing pressure from these technologies. The things that used to make me unique in the marketplace are now a purchasable good.

The reality of a technology that can perform “economically valuable tasks” occurs when either:

1. There is a new task to perform (like how computers helped us code).


2. It automates an existing type of labor (dishwashers made it so we didn’t have to wash dishes).


3. It makes an existing form of labor more productive (hammers helped us construct homes faster).

The key point here is that applications disrupt tasks , whilefundamental technologies remake economies.

AI can't generate good taste, but it can help you transform the raw material of your taste into something beautiful.

The more AI can execute, the more your eye for what's interesting – your ability to discern and curate what matters and why – becomes everything.