mapping the crazy AI world

Maps are built through curiosity and they shape our perception of the landscape through curation. But judgment helps apply them in ways that alter what an organization can perceive and act on.

the real impact of AI comes not from how it performs a task,

but from how it restructures the entire system around that task.

In systems marked by structural uncertainty, value is created not by declaring what is known, but by directing attention to what remains unresolved.

The most valuable answers today are not those that appear most complete and articulate, but those that reveal where we must continue looking

The most valuable resource isn’t algorithms, compute, or even just data. It’s context: the mosaic of real-time signals, history, recent mood shifts, stray calendar invites, and the live-wire pattern that is “you, right now.”

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more