Navigating the crazy AI world

In an attention-scarce and knowledge-abundant economy, we’re increasingly buying signals, not inherent expertise.

When knowledge becomes abundant, value migrates to the functions that exist upstream and downstream from it: framing the inquiry and acting on the output.

Archers didn’t lose to other archers using the latest technology; they lost to an entirely different model of warfare.

Understanding the constraint that makes you valuable is key. In the case of typists, it was the high cost of document editing. When that constraint is removed, so is your value.

Now, my intelligence has learned to be the thing that directs or edits summarizing, rather than doing the summarizing myself.

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

AI can't generate good taste, but it can help you transform the raw material of your taste into something beautiful.