While AI can generate endless “perfect” outputs, the crucial design decisions are innately human: which questions to ask, guided by feeling & relationships rather than pure logic, and aligning execution against context and strategy. AI might generate hundreds of landing page variants, but it takes design sensibility to know which will genuinely... See more

In this world, the nature of expertise changes. To stick with the example of code, writing great code will no longer be about knowing the ins and out of libraries and languages. But neither will writing great code with AI be just about prompting well. It’s about understanding how to break down problems, define success criteria, and critically evalu... See more