Creating content worth publishing
Jay Acunzo's Premise Development and Differentiation Worksheet
docs.google.comWhat content marketing actually is:
Will my audience care about this?
Who is my audience, anyway?
What’s the goal of this piece?
What problem is the reader trying to solve?
What do we want them to do next?
Who are the best internal and industry SMEs to contribute insights here?
Successful content aims to provide one single type of value—tactical or strategic
Cassie (former VP Operations at Animalz) • The Content Value Curve - Animalz
Content adds strategic value when it equips the reader with a new conceptual framework, a new first principle, or a new perspective.
Cassie (former VP Operations at Animalz) • The Content Value Curve - Animalz
Hooked on Writing Hooks Swipefile (2025)
docs.google.com“So what?” is the common refrain of writing teachers. “Why should your reader care?” A key way that good writing achieves connection is by creating stakes, or engaging the reader by showing them why your ideas matter.
Fiction creates stakes through establishing consequences — what does the protagonist stand to lose in their journey? Argumentative... See more
Fiction creates stakes through establishing consequences — what does the protagonist stand to lose in their journey? Argumentative... See more
Laura Hartenberger • What AI Teaches Us About Good Writing
“When you can’t talk to your audience, eavesdrop. The way they ask for and share advice reveals their pain points and the words they actually use.”
Rosanna Campbell • Audience Research Tips from Real Content Marketers
