Creating content worth publishing

Successful content aims to provide one single type of value—tactical or strategic

Content adds strategic value when it equips the reader with a new conceptual framework, a new first principle, or a new perspective.

“So what?” is the common refrain of writing teachers. “Why should your reader care?” A key way that good writing achieves connection is by creating stakes, or engaging the reader by showing them why your ideas matter.

Fiction creates stakes through establishing consequences — what does the protagonist stand to lose in their journey? Argumentative w... See more

“When you can’t talk to your audience, eavesdrop. The way they ask for and share advice reveals their pain points and the words they actually use.”