creating content worth publishing

Three questions to ask yourself before posting anything ever:

1. Why am I posting this?

2. Why do I care?

3. And why does my audience care?

Narrative-market fit is that intersection between:

1. Questions your audience is asking

2. Questions you can credibly answer

3. Topics that are valuable for your business. 

When you have that figured out, you know which topics to write on and which to decline.