Creating content worth publishing
Research topics and angles. What are people in your audience talking about on LinkedIn? Use the search functionality on LinkedIn to search about specific topics you know your audience cares about and see what people are saying. Which posts get the most engagement? What are people saying in the comments? Who are the common players posting about it?... See more
John Bonini • How to Create Content With Your Audience — Content Marketing Education & Consulting | Some Good Content
Resonance: The sudden urge to act created by a message or experience which aligns so closely with your beliefs or identity that your thoughts, emotions, and abilities feel amplified.
Jay Acunzo • Differentiation Isn't About Topics: How to Find Actual Whitespace to Stand Out
“So what?” is the common refrain of writing teachers. “Why should your reader care?” A key way that good writing achieves connection is by creating stakes, or engaging the reader by showing them why your ideas matter.
Fiction creates stakes through establishing consequences — what does the protagonist stand to lose in their journey? Argumentative... See more
Fiction creates stakes through establishing consequences — what does the protagonist stand to lose in their journey? Argumentative... See more
Laura Hartenberger • What AI Teaches Us About Good Writing
Premise
A premise is the specific, defensible assertion you make about your space, pulled from your personal perspective, which informs your choices and reputation.
It's something you assert is or should be true.
It's the big idea driving a project or an entire platform or brand. There's a problem. It frustrates you, but you have a specific vision
... See moreTo find a topic that is right for you:
- Follow your energy . What topics give you energy to think about, write about, and talk about? What saps you of energy? Spend more on the former and less on the latter. This one trick will tell you a lot.
- Make sure it’s based on your real-life experience. You need to know what you’re talking about. People can
Lenny Rachitsky • 500,000
The root of amplification is caring. People don’t engage-with, and platforms don’t amplify things they don’t care about. That caring almost exclusively comes from an emotional place, not a logical one. The process isn’t: “ is this high quality and reputable? If so, I shall share it. “
Instead, it’s, “ that made me feel something powerful, and I want... See more
Instead, it’s, “ that made me feel something powerful, and I want... See more