Creating content worth publishing

The people with followings, or those gatekeepers at the publications, events, email newsletters, blogs, journals, broadcasts, and accounts have three unique qualities when it comes to sharing your work (or writing about you, inviting you to their event, including your link in their newsletter, etc):

1. They’re driven by incentives to earn engagement

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Let me show you the four levels that separate content creators from category leaders:

Level 1: The Knowledge Trap

You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart

Level 2: The Experience Edge

This is where... See more

Why do I care about these topics ?

What is it about these topics that’s interesting to me ?

Whatever the answer is, that’s where your writing begins.

You’re just trying to find readers who have the same questions you do.

Which means that the act of writing for a reader is the act of trying to find those answers—those further questions beyond—together.

If something is happening in your sector, who will it affect? How do they feel about it?

“So what?” is the common refrain of writing teachers. “Why should your reader care?” A key way that good writing achieves connection is by creating stakes, or engaging the reader by showing them why your ideas matter.

Fiction creates stakes through establishing consequences — what does the protagonist stand to lose in their journey? Argumentative... See more