Creating content worth publishing
How do you really feel? You don't need to be the foremost expert. You simply need to be more honest.
Your power starts with your willingness to turn inward, cut past what others expect from you, tear down the walls that inhibit you, and merely speak your mind. Openly. Passionately. Most won't. But that's your opportunity. [Jay Acunzo]
Why do I care about these topics ?
What is it about these topics that’s interesting to me ?
Whatever the answer is, that’s where your writing begins.
You’re just trying to find readers who have the same questions you do.
Which means that the act of writing for a reader is the act of trying to find those answers—those further questions beyond—together.
What is it about these topics that’s interesting to me ?
Whatever the answer is, that’s where your writing begins.
You’re just trying to find readers who have the same questions you do.
Which means that the act of writing for a reader is the act of trying to find those answers—those further questions beyond—together.
{D} 119: Yes but what's your question
tell an audience a story about themselves.
That is, to tell a story about an aspirational topic that exists between you and your audience and is born of mutual interest.
That is, to tell a story about an aspirational topic that exists between you and your audience and is born of mutual interest.
Steve Bryant • “There are only two ways to tell your story.” | by Steve Bryant | Medium
“So what?” is the common refrain of writing teachers. “Why should your reader care?” A key way that good writing achieves connection is by creating stakes, or engaging the reader by showing them why your ideas matter.
Fiction creates stakes through establishing consequences — what does the protagonist stand to lose in their journey? Argumentative... See more
Fiction creates stakes through establishing consequences — what does the protagonist stand to lose in their journey? Argumentative... See more
Laura Hartenberger • What AI Teaches Us About Good Writing
Good value propositions are specific, defensible, and rooted in your audience’s reality. Think beyond product specs. What’s the human impact? How does it make someone’s job easier, their results better, or their life more manageable?
More than (key)words: A better approach content strategy for 2025 and beyond
Why does this article exist?/What is the point?
Nicole Kohler • Content Marketers Ask "Why?" Before You Write a Single Word - Animalz
Delightful
thisisdelightful.com
