Creating content worth publishing
Under this definition, quality is not stated preference or value judgment, it is revealed preference. It is not an inherent property of a product but an emergent outcome of how consumers implicitly weigh its attributes in a particular context.
Doug Shapiro • Quality is a Serious Problem
Ultimately, the power of an idea-centric approach to content marketing boils down to one thing: focus. You cut through the clutter and make a lasting impression on your audience by rallying your content around a singular, resonant theme.
It's not about churning out more content; it's about making every asset serve a bigger story.
It's not about churning out more content; it's about making every asset serve a bigger story.
Distribute Ideas, Not Content - Animalz
Job insecurities Customers don’t just seek out content for industry updates — they turn to it to fill gaps in their own knowledge and skill set. The real content goldmine isn’t in what they know — it’s in what they don’t .
It's 2025... do you really know who your customers are?
What skills, competencies, and knowledge do they feel less confident about?
Let me show you the four levels that separate content creators from category leaders:
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Max Bernstein • How to Build the Frameworks That Shape Industries
Why does this article exist?/What is the point?
Nicole Kohler • Content Marketers Ask "Why?" Before You Write a Single Word - Animalz
What they care about is what will change their business life:
Does it seem like you have a camera in their office?
Are you speaking to issues that they are losing sleep over at night?
Will they have an “aha” moment after they take a break from their day and spend it with you?
When someone reads your stuff, does it contain a fresh insight they want to... See more
Does it seem like you have a camera in their office?
Are you speaking to issues that they are losing sleep over at night?
Will they have an “aha” moment after they take a break from their day and spend it with you?
When someone reads your stuff, does it contain a fresh insight they want to... See more