Creating content worth publishing

Why do I care about these topics ?

What is it about these topics that’s interesting to me ?

Whatever the answer is, that’s where your writing begins.

You’re just trying to find readers who have the same questions you do.

Which means that the act of writing for a reader is the act of trying to find those answers—those further questions beyond—together.

Content marketing is not intended to convert as a primary focus, but rather to create memory structures, associate the solution with the problem set and buying situations, and to reduce perceived risks around purchasing.

Every next question you ask and every next thing you publish is a chance to further develop your IP and become known for your ideas. Those ideas and that IP supersede every project or offering for your business. In other words, upstream from what you're selling and the content you create is the premise you wish to own and the surrounding material... See more

It is when you begin expressing your ideas and turning your knowledge into action that life really begins to change. You’ll read differently, becoming more focused on the parts most relevant to the argument you’re building. You’ll ask sharper questions, no longer satisfied with vague explanations or leaps in logic. You’ll naturally seek venues to

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Under this definition, quality is not stated preference or value judgment, it is revealed preference. It is not an inherent property of a product but an emergent outcome of how consumers implicitly weigh its attributes in a particular context.

His point was that there’s always a bigger story to be told that we alone cannot observe. Great reporting, or a great point-of-view, often requires the thoughts, experiences, and insights of others.