creating content worth publishing
Writing instructors love to talk about “stakes.” Competent prose isn’t enough. A story must answer: Why does this matter to the author, the reader, the world at large?
Jasmine Sun • 32 notes on AI & writing
Tell the internet a story
ghostagency.substack.com
- Who? Who is the audience for each piece of content (fill in the blank, i.e., blog)? Who is the specific buyer persona you are targeting with this platform?
- Why? Why are you doing this? What is the behavior change that you must see to call this content initiative a success? (Do you need to drive sales, save costs, or drive customer loyalty?)
- Outcome?
Joe Pulizzi • If Your Content Marketing is for Everybody, It's for Nobody
Under this definition, quality is not stated preference or value judgment, it is revealed preference. It is not an inherent property of a product but an emergent outcome of how consumers implicitly weigh its attributes in a particular context.
Doug Shapiro • Quality is a Serious Problem
What content marketing actually is:
Will my audience care about this?
Who is my audience, anyway?
What’s the goal of this piece?
What problem is the reader trying to solve?
What do we want them to do next?
Who are the best internal and industry SMEs to contribute insights here?
But the 95% who are NOT in-market are not up for you telling them what they need to know or do.You want to shift their thinking about the Category Problem in ways that align with your own product's unique worldview.Every product has a set of opinions baked into the design of the product about how the world works and the best way to address the... See more
Paul Venuto • feed updates
Why is a Good Insight Like a Refrigerator? Because the moment you look into it, a light comes on.
WPP - Why is a Good Insight Like a Refrigerator?
