Creating content worth publishing
Successful content aims to provide one single type of value—tactical or strategic
Cassie (former VP Operations at Animalz) • The Content Value Curve - Animalz
The secret to a truly impactful content strategy lies not in the individual blog posts, videos, or social media updates you churn out. It's the overarching idea that guides and connects all those pieces. When you treat content as a vessel for distributing a central idea rather than a series of one-off pieces, you unlock a new level of impact and... See more
Distribute Ideas, Not Content - Animalz

The root of amplification is caring. People don’t engage-with, and platforms don’t amplify things they don’t care about. That caring almost exclusively comes from an emotional place, not a logical one. The process isn’t: “ is this high quality and reputable? If so, I shall share it. “
Instead, it’s, “ that made me feel something powerful, and I want... See more
Instead, it’s, “ that made me feel something powerful, and I want... See more
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
So find the whitespace, not by searching among your competitive set of organizations or by describing your topic with more adjectives, but rather by identifying where the audience is feeling overlooked. Put your finger on what's painful AND not being discussed despite how awful it feels. Then call out it.
Speak the unspoken.
Say out loud what... See more
Speak the unspoken.
Say out loud what... See more
Jay Acunzo • Differentiation Isn't About Topics: How to Find Actual Whitespace to Stand Out
Tell the internet a story
ghostagency.substack.com
Emotions to spark with your writing

