Creating content worth publishing
Why does this article exist?/What is the point?
Nicole Kohler • Content Marketers Ask "Why?" Before You Write a Single Word - Animalz
AI can't generate good taste, but it can help you transform the raw material of your taste into something beautiful.
Sari Azout • What Matters in the Age of AI Is Taste
Message, Market, Method: These ideas could be interesting if I deliver it to these people in this way.
[Matt Church]
Tell the internet a story
ghostagency.substack.com
Research topics and angles. What are people in your audience talking about on LinkedIn? Use the search functionality on LinkedIn to search about specific topics you know your audience cares about and see what people are saying. Which posts get the most engagement? What are people saying in the comments? Who are the common players posting about it?... See more
John Bonini • How to Create Content With Your Audience — Content Marketing Education & Consulting | Some Good Content
How do you really feel? You don't need to be the foremost expert. You simply need to be more honest.
Your power starts with your willingness to turn inward, cut past what others expect from you, tear down the walls that inhibit you, and merely speak your mind. Openly. Passionately. Most won't. But that's your opportunity. [Jay Acunzo]
Before you can understand how to reach your customers, you need to understand how they work. Not just the sliver of their job that your product touches, but the full picture — their responsibilities, pressures, and strategic priorities.
This is why audience research starts with a conversation about their daily reality. What are they responsible... See more
This is why audience research starts with a conversation about their daily reality. What are they responsible... See more
It's 2025... do you really know who your customers are?
To find a topic that is right for you:
- Follow your energy . What topics give you energy to think about, write about, and talk about? What saps you of energy? Spend more on the former and less on the latter. This one trick will tell you a lot.
- Make sure it’s based on your real-life experience. You need to know what you’re talking about. People can