creating content worth publishing
Every next question you ask and every next thing you publish is a chance to further develop your IP and become known for your ideas. Those ideas and that IP supersede every project or offering for your business. In other words, upstream from what you're selling and the content you create is the premise you wish to own and the surrounding material... See more
Jay Acunzo • A Prompt from John Mulaney: How to Come Up with Better Ideas for Content in Less Time
Pressing your curiosity through a premise
The point of an awareness strategy is not to capture dollars by selling a thing. The point of an awareness strategy is to capture attention by selling an idea adjacent to that thing.
By capturing attention with ideas you own that idea. By owning the idea, you own the audience.
By owning the audience you can tell the audience what to pay attention... See more
By capturing attention with ideas you own that idea. By owning the idea, you own the audience.
By owning the audience you can tell the audience what to pay attention... See more
Steve Bryant • “You don’t get it. You aren’t the point.”
Writers need to become researchers first and writers second. Successful writers are researchers who write on the side.
As a writer, your goal isn’t to become an expert, but rather to report on or write to them. Hence, your knowledge base is better built around citation instead of internalization. You don’t need to memorize; you need to link.
As you
Why do I care about these topics ?
What is it about these topics that’s interesting to me ?
Whatever the answer is, that’s where your writing begins.
You’re just trying to find readers who have the same questions you do.
Which means that the act of writing for a reader is the act of trying to find those answers—those further questions beyond—together.
What is it about these topics that’s interesting to me ?
Whatever the answer is, that’s where your writing begins.
You’re just trying to find readers who have the same questions you do.
Which means that the act of writing for a reader is the act of trying to find those answers—those further questions beyond—together.
{D} 119: Yes but what's your question
To be a thought leader, you need four elements to work together:
Credibility
Profile
Prolific
Depth of ideas
These four pillars work in tandem and the goal is to move up each pillar.
But the 95% who are NOT in-market are not up for you telling them what they need to know or do.You want to shift their thinking about the Category Problem in ways that align with your own product's unique worldview.Every product has a set of opinions baked into the design of the product about how the world works and the best way to address the... See more
Paul Venuto • feed updates
“When you can’t talk to your audience, eavesdrop. The way they ask for and share advice reveals their pain points and the words they actually use.”