creating content worth publishing

His point was that there’s always a bigger story to be told that we alone cannot observe. Great reporting, or a great point-of-view, often requires the thoughts, experiences, and insights of others.

Content adds strategic value when it equips the reader with a new conceptual framework, a new first principle, or a new perspective.

I speak from long experience that it’s difficult for most people (including myself) to express complex thoughts on a podcast. Frankly, complexity can work against you; what you want are sound bites, sections produced memorably enough to snap listeners out of their fugue and rewind fifteen seconds to hear it again. Most listeners are half-listening,... See more

Successful content aims to provide one single type of value—tactical or strategic

“When you can’t talk to your audience, eavesdrop. The way they ask for and share advice reveals their pain points and the words they actually use.”

Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above

What we control are (A) whether or not we pay attention to and pursue our curiosity, (B) whether or not we create consistently, and (C) whether not we approach our work with confidence, so we can stop holding back from what we're trying to say and how we're trying to say it.