Creating content worth publishing
“When you can’t talk to your audience, eavesdrop. The way they ask for and share advice reveals their pain points and the words they actually use.”
Rosanna Campbell • Audience Research Tips from Real Content Marketers
Narrative-market fit is that intersection between:
Questions your audience is asking
Questions you can credibly answer
Topics that are valuable for your business.
When you have that figured out, you know which topics to write on and which to decline.
It is when you begin expressing your ideas and turning your knowledge into action that life really begins to change. You’ll read differently, becoming more focused on the parts most relevant to the argument you’re building. You’ll ask sharper questions, no longer satisfied with vague explanations or leaps in logic. You’ll naturally seek venues to
... See moreTiago Forte • Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
Before you make a claim or argument, ask, “So, what?”
Your whole audience and your ideal customers are asking, What's In It For Me? Why should I care?
Anticipate and address skepticism or disinterest from readers, and write and edit with the skeptical reader in mind.
How do you get them to listen to you? Why should they?
If you were arguing with them
Understanding why things work is far more valuable than simply knowing what works.
But the 95% who are NOT in-market are not up for you telling them what they need to know or do.You want to shift their thinking about the Category Problem in ways that align with your own product's unique worldview.Every product has a set of opinions baked into the design of the product about how the world works and the best way to address the... See more
Paul Venuto • feed updates
What they care about is what will change their business life:
Does it seem like you have a camera in their office?
Are you speaking to issues that they are losing sleep over at night?
Will they have an “aha” moment after they take a break from their day and spend it with you?
When someone reads your stuff, does it contain a fresh insight they want to... See more
Does it seem like you have a camera in their office?
Are you speaking to issues that they are losing sleep over at night?
Will they have an “aha” moment after they take a break from their day and spend it with you?
When someone reads your stuff, does it contain a fresh insight they want to... See more
Just a moment...
Successful content aims to provide one single type of value—tactical or strategic