creating content worth publishing
Why does this article exist?/What is the point?
Nicole Kohler • Content Marketers Ask "Why?" Before You Write a Single Word - Animalz
The people with followings, or those gatekeepers at the publications, events, email newsletters, blogs, journals, broadcasts, and accounts have three unique qualities when it comes to sharing your work (or writing about you, inviting you to their event, including your link in their newsletter, etc):
- They’re driven by incentives to earn engagement
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
According to psychologist Bill O’Hanlon, who wrote a book to help other therapists become published authors (so meta), there are four main energies that fuel our work: Blissed, blessed, pissed, and dissed.
- Blissed is fired up about something you can’t stop thinking about.
- Blessed is compelled to share a gift.
- Pissed is just plain angry.
- Dissed is
You feel me?
“If a sentence is not contributing to your thesis, it’s just taking attention away from those that do.”
Riviera Lev-Aviv • A Simple Guide To Beautifully Efficient Editing—Instead of a Soul-Sucking Game of Whack-A-Mole — Fenwick
I speak from long experience that it’s difficult for most people (including myself) to express complex thoughts on a podcast. Frankly, complexity can work against you; what you want are sound bites, sections produced memorably enough to snap listeners out of their fugue and rewind fifteen seconds to hear it again. Most listeners are half-listening,... See more
https://www.facebook.com/TheBafflerMagazine • The Hatred of Podcasting | Brace Belden
Research topics and angles. What are people in your audience talking about on LinkedIn? Use the search functionality on LinkedIn to search about specific topics you know your audience cares about and see what people are saying. Which posts get the most engagement? What are people saying in the comments? Who are the common players posting about it?... See more
John Bonini • How to Create Content With Your Audience — Content Marketing Education & Consulting | Some Good Content
“So what?” is the common refrain of writing teachers. “Why should your reader care?” A key way that good writing achieves connection is by creating stakes, or engaging the reader by showing them why your ideas matter.
Fiction creates stakes through establishing consequences — what does the protagonist stand to lose in their journey? Argumentative... See more
Fiction creates stakes through establishing consequences — what does the protagonist stand to lose in their journey? Argumentative... See more