Creating content worth publishing
The best content writers are empathetic listeners.
We need to cultivate our ability to tune into the needs of others, and then use our creativity and insight to build helpful, meaningful resources that respond to those needs. When it comes down to it, all good writing, no matter the topic, structure, word choice, or purpose, makes you feel
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The name of your idea is just as important as the argument behind it.
When we collapse our thinking into a phrase, meme or name that’s easy to pass on, we give our ideas the best possible chance to spread. The best names feel like inevitable
additions to our collective vocabulary (“1000 True Fans”, “Radical Candor” even “web3”). They spark interest... See more
When we collapse our thinking into a phrase, meme or name that’s easy to pass on, we give our ideas the best possible chance to spread. The best names feel like inevitable
additions to our collective vocabulary (“1000 True Fans”, “Radical Candor” even “web3”). They spark interest... See more
Tell the internet a story
Promotional Principles for Creative People
docs.google.comGood value propositions are specific, defensible, and rooted in your audience’s reality. Think beyond product specs. What’s the human impact? How does it make someone’s job easier, their results better, or their life more manageable?
More than (key)words: A better approach content strategy for 2025 and beyond
I’m trying to achieve narrative-market fit, which I see as deeply understanding your market of readers to figure out what questions they have that you can answer, and finding what fits.
In building a media platform, that’s one of the most important things: knowing what questions you are responsible for answering, and which ones you are credible... See more
In building a media platform, that’s one of the most important things: knowing what questions you are responsible for answering, and which ones you are credible... See more
Chris Gillespie • The Path to Narrative-Market Fit—A Conversation with Christine Deakers of Bessemer — Fenwick
AI can't generate good taste, but it can help you transform the raw material of your taste into something beautiful.
Sari Azout • What Matters in the Age of AI Is Taste
Successful content aims to provide one single type of value—tactical or strategic
Cassie (former VP Operations at Animalz) • The Content Value Curve - Animalz
Before you make a claim or argument, ask, “So, what?”
Your whole audience and your ideal customers are asking, What's In It For Me? Why should I care?
Anticipate and address skepticism or disinterest from readers, and write and edit with the skeptical reader in mind.
How do you get them to listen to you? Why should they?
If you were arguing with them