Creating content worth publishing
To find a topic that is right for you:
- Follow your energy . What topics give you energy to think about, write about, and talk about? What saps you of energy? Spend more on the former and less on the latter. This one trick will tell you a lot.
- Make sure it’s based on your real-life experience. You need to know what you’re talking about. People can
Lenny Rachitsky • 500,000
Research topics and angles. What are people in your audience talking about on LinkedIn? Use the search functionality on LinkedIn to search about specific topics you know your audience cares about and see what people are saying. Which posts get the most engagement? What are people saying in the comments? Who are the common players posting about it?... See more
John Bonini • How to Create Content With Your Audience — Content Marketing Education & Consulting | Some Good Content
Hooked on Writing Hooks Swipefile (2025)
docs.google.comI’m trying to achieve narrative-market fit, which I see as deeply understanding your market of readers to figure out what questions they have that you can answer, and finding what fits.
In building a media platform, that’s one of the most important things: knowing what questions you are responsible for answering, and which ones you are credible... See more
In building a media platform, that’s one of the most important things: knowing what questions you are responsible for answering, and which ones you are credible... See more
Chris Gillespie • The Path to Narrative-Market Fit—A Conversation with Christine Deakers of Bessemer — Fenwick
Narrative-market fit is that intersection between:
Questions your audience is asking
Questions you can credibly answer
Topics that are valuable for your business.
When you have that figured out, you know which topics to write on and which to decline.
Before you make a claim or argument, ask, “So, what?”
Your whole audience and your ideal customers are asking, What's In It For Me? Why should I care?
Anticipate and address skepticism or disinterest from readers, and write and edit with the skeptical reader in mind.
How do you get them to listen to you? Why should they?
If you were arguing with them
Delightful
thisisdelightful.com
Under this definition, quality is not stated preference or value judgment, it is revealed preference. It is not an inherent property of a product but an emergent outcome of how consumers implicitly weigh its attributes in a particular context.
Doug Shapiro • Quality is a Serious Problem
Tell the internet a story
ghostagency.substack.com