Creating content worth publishing
Think of narratives as a layering process:
- Start with your value propositions to clarify what makes your brand unique.
- Map these to relevant CEPs to anchor your messaging in real buying situations.
- Use consistent themes and stories to build memory links that stick.
More than (key)words: A better approach content strategy for 2025 and beyond
It is when you begin expressing your ideas and turning your knowledge into action that life really begins to change. You’ll read differently, becoming more focused on the parts most relevant to the argument you’re building. You’ll ask sharper questions, no longer satisfied with vague explanations or leaps in logic. You’ll naturally seek venues to
... See moreTiago Forte • Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
Emotions to spark with your writing
The best content writers are empathetic listeners.
We need to cultivate our ability to tune into the needs of others, and then use our creativity and insight to build helpful, meaningful resources that respond to those needs. When it comes down to it, all good writing, no matter the topic, structure, word choice, or purpose, makes you feel
... See moreUltimately, the power of an idea-centric approach to content marketing boils down to one thing: focus. You cut through the clutter and make a lasting impression on your audience by rallying your content around a singular, resonant theme.
It's not about churning out more content; it's about making every asset serve a bigger story.
It's not about churning out more content; it's about making every asset serve a bigger story.
Distribute Ideas, Not Content - Animalz
“When you can’t talk to your audience, eavesdrop. The way they ask for and share advice reveals their pain points and the words they actually use.”
Rosanna Campbell • Audience Research Tips from Real Content Marketers
Creativity isn’t the manufacturing of brilliance. It’s the pursuit of curiosity.
Want to be more creative? Start with an idea, then interrogate it. Make an assertion -- aka your premise -- then ask lots of simple, obvious next questions about it. Then do it again and again and again.
Want to be more creative? Start with an idea, then interrogate it. Make an assertion -- aka your premise -- then ask lots of simple, obvious next questions about it. Then do it again and again and again.
Jay Acunzo • A Prompt from John Mulaney: How to Come Up with Better Ideas for Content in Less Time
How do you really feel? You don't need to be the foremost expert. You simply need to be more honest.
Your power starts with your willingness to turn inward, cut past what others expect from you, tear down the walls that inhibit you, and merely speak your mind. Openly. Passionately. Most won't. But that's your opportunity. [Jay Acunzo]