Creating content worth publishing
What is this piece of content going to do? The before and after of consuming your content should change at least one of three things:
Think, feel, do
The way someone thinks about something.
The way someone feels about something.
The way someone does something.
"So What"?
canva.comWhy frameworks beat fractured ideas, every time
creativeconstructs.substack.com
The best content writers are empathetic listeners.
We need to cultivate our ability to tune into the needs of others, and then use our creativity and insight to build helpful, meaningful resources that respond to those needs. When it comes down to it, all good writing, no matter the topic, structure, word choice, or purpose, makes you feel somethin
... See moreMeaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above
Carly Ayres • On substance with style
The people with followings, or those gatekeepers at the publications, events, email newsletters, blogs, journals, broadcasts, and accounts have three unique qualities when it comes to sharing your work (or writing about you, inviting you to their event, including your link in their newsletter, etc):
- They’re driven by incentives to earn engagement an
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
Why do we want to speak to people?
Who are the people we want to speak to?
What do they need?
How is what they need connected to what we sell?
How can we help them see our value by helping them realize theirs?
Who are the people we want to speak to?
What do they need?
How is what they need connected to what we sell?
How can we help them see our value by helping them realize theirs?
Delightful
Emotions to spark with your writing