Creating content worth publishing
Message, Market, Method: These ideas could be interesting if I deliver it to these people in this way.
[Matt Church]
It is when you begin expressing your ideas and turning your knowledge into action that life really begins to change. You’ll read differently, becoming more focused on the parts most relevant to the argument you’re building. You’ll ask sharper questions, no longer satisfied with vague explanations or leaps in logic. You’ll naturally seek venues to
... See moreTiago Forte • Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
The name of your idea is just as important as the argument behind it.
When we collapse our thinking into a phrase, meme or name that’s easy to pass on, we give our ideas the best possible chance to spread. The best names feel like inevitable
additions to our collective vocabulary (“1000 True Fans”, “Radical Candor” even “web3”). They spark interest... See more
When we collapse our thinking into a phrase, meme or name that’s easy to pass on, we give our ideas the best possible chance to spread. The best names feel like inevitable
additions to our collective vocabulary (“1000 True Fans”, “Radical Candor” even “web3”). They spark interest... See more
Tell the internet a story
Understanding why things work is far more valuable than simply knowing what works.
How do you really feel? You don't need to be the foremost expert. You simply need to be more honest.
Your power starts with your willingness to turn inward, cut past what others expect from you, tear down the walls that inhibit you, and merely speak your mind. Openly. Passionately. Most won't. But that's your opportunity. [Jay Acunzo]
The point of an awareness strategy is not to capture dollars by selling a thing. The point of an awareness strategy is to capture attention by selling an idea adjacent to that thing.
By capturing attention with ideas you own that idea. By owning the idea, you own the audience.
By owning the audience you can tell the audience what to pay attention... See more
By capturing attention with ideas you own that idea. By owning the idea, you own the audience.
By owning the audience you can tell the audience what to pay attention... See more
Steve Bryant • “You don’t get it. You aren’t the point.”
What is this piece of content going to do? The before and after of consuming your content should change at least one of three things:
Think, feel, do
The way someone thinks about something.
The way someone feels about something.
The way someone does something.
Content gets shared when it...1. Make readers look smart → So give them insights they can't find anywhere else)2. Create conversation starters → So plants discussion points that spark natural debate in your content3. Design for sharing context → "Thought you'd find this interesting because..."4. Has built-in replay value → So build in layered... See more