Creating content worth publishing
Ultimately, the power of an idea-centric approach to content marketing boils down to one thing: focus. You cut through the clutter and make a lasting impression on your audience by rallying your content around a singular, resonant theme.
It's not about churning out more content; it's about making every asset serve a bigger story.
It's not about churning out more content; it's about making every asset serve a bigger story.
Distribute Ideas, Not Content - Animalz
Emotions to spark with your writing
Content gets shared when it...1. Make readers look smart → So give them insights they can't find anywhere else)2. Create conversation starters → So plants discussion points that spark natural debate in your content3. Design for sharing context → "Thought you'd find this interesting because..."4. Has built-in replay value → So build in layered... See more
Tommy Walker • Tommy Walker on LinkedIn: Content is NOT king. Content is 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆. (And most B2B brands…
Under this definition, quality is not stated preference or value judgment, it is revealed preference. It is not an inherent property of a product but an emergent outcome of how consumers implicitly weigh its attributes in a particular context.
Doug Shapiro • Quality is a Serious Problem
Narrative-market fit is that intersection between:
Questions your audience is asking
Questions you can credibly answer
Topics that are valuable for your business.
When you have that figured out, you know which topics to write on and which to decline.
AI can't generate good taste, but it can help you transform the raw material of your taste into something beautiful.
Sari Azout • What Matters in the Age of AI Is Taste
Premise
A premise is the specific, defensible assertion you make about your space, pulled from your personal perspective, which informs your choices and reputation.
It's something you assert is or should be true.
It's the big idea driving a project or an entire platform or brand. There's a problem. It frustrates you, but you have a specific vision
... See moreI’m trying to achieve narrative-market fit, which I see as deeply understanding your market of readers to figure out what questions they have that you can answer, and finding what fits.
In building a media platform, that’s one of the most important things: knowing what questions you are responsible for answering, and which ones you are credible... See more
In building a media platform, that’s one of the most important things: knowing what questions you are responsible for answering, and which ones you are credible... See more