Creating content worth publishing
Understanding why things work is far more valuable than simply knowing what works.
The root of amplification is caring. People don’t engage-with, and platforms don’t amplify things they don’t care about. That caring almost exclusively comes from an emotional place, not a logical one. The process isn’t: “ is this high quality and reputable? If so, I shall share it. “
Instead, it’s, “ that made me feel something powerful, and I want... See more
Instead, it’s, “ that made me feel something powerful, and I want... See more
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
Delightful
thisisdelightful.com
Premise
A premise is the specific, defensible assertion you make about your space, pulled from your personal perspective, which informs your choices and reputation.
It's something you assert is or should be true.
It's the big idea driving a project or an entire platform or brand. There's a problem. It frustrates you, but you have a specific vision
... See moreCreativity isn’t the manufacturing of brilliance. It’s the pursuit of curiosity.
Want to be more creative? Start with an idea, then interrogate it. Make an assertion -- aka your premise -- then ask lots of simple, obvious next questions about it. Then do it again and again and again.
Want to be more creative? Start with an idea, then interrogate it. Make an assertion -- aka your premise -- then ask lots of simple, obvious next questions about it. Then do it again and again and again.
Jay Acunzo • A Prompt from John Mulaney: How to Come Up with Better Ideas for Content in Less Time
“When you can’t talk to your audience, eavesdrop. The way they ask for and share advice reveals their pain points and the words they actually use.”
Audience Research Tips from Real Content Marketers
Before you can understand how to reach your customers, you need to understand how they work. Not just the sliver of their job that your product touches, but the full picture — their responsibilities, pressures, and strategic priorities.
This is why audience research starts with a conversation about their daily reality. What are they responsible for... See more
This is why audience research starts with a conversation about their daily reality. What are they responsible for... See more
It's 2025... do you really know who your customers are?
