Creating content worth publishing
Creativity isn’t the manufacturing of brilliance. It’s the pursuit of curiosity.
Want to be more creative? Start with an idea, then interrogate it. Make an assertion -- aka your premise -- then ask lots of simple, obvious next questions about it. Then do it again and again and again.
Want to be more creative? Start with an idea, then interrogate it. Make an assertion -- aka your premise -- then ask lots of simple, obvious next questions about it. Then do it again and again and again.
Jay Acunzo • A Prompt from John Mulaney: How to Come Up with Better Ideas for Content in Less Time
I’m trying to achieve narrative-market fit, which I see as deeply understanding your market of readers to figure out what questions they have that you can answer, and finding what fits.
In building a media platform, that’s one of the most important things: knowing what questions you are responsible for answering, and which ones you are credible... See more
In building a media platform, that’s one of the most important things: knowing what questions you are responsible for answering, and which ones you are credible... See more
Chris Gillespie • The Path to Narrative-Market Fit—A Conversation with Christine Deakers of Bessemer — Fenwick
Why does this article exist?/What is the point?
Nicole Kohler • Content Marketers Ask "Why?" Before You Write a Single Word - Animalz
What is this piece of content going to do? The before and after of consuming your content should change at least one of three things:
Think, feel, do
The way someone thinks about something.
The way someone feels about something.
The way someone does something.
To find a topic that is right for you:
- Follow your energy . What topics give you energy to think about, write about, and talk about? What saps you of energy? Spend more on the former and less on the latter. This one trick will tell you a lot.
- Make sure it’s based on your real-life experience. You need to know what you’re talking about. People can
Lenny Rachitsky • 500,000
tell an audience a story about themselves.
That is, to tell a story about an aspirational topic that exists between you and your audience and is born of mutual interest.
That is, to tell a story about an aspirational topic that exists between you and your audience and is born of mutual interest.
Steve Bryant • “There are only two ways to tell your story.” | by Steve Bryant | Medium
Start with empathy and curiosity to understand your audience:
What do they care about?
How much do they already know?
What influences them?
What topics do they devour online?
What do they want answers to?
What’s holding them back?
What situations are causing them a lot of pain?
What are all the things they struggle to figure out?