creating content worth publishing

AI can't generate good taste, but it can help you transform the raw material of your taste into something beautiful.

I’m trying to achieve narrative-market fit, which I see as deeply understanding your market of readers to figure out what questions they have that you can answer, and finding what fits.

In building a media platform, that’s one of the most important things: knowing what questions you are responsible for answering, and which ones you are credible... See more

Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above

Why do I care about these topics ?

What is it about these topics that’s interesting to me ?

Whatever the answer is, that’s where your writing begins.

You’re just trying to find readers who have the same questions you do.

Which means that the act of writing for a reader is the act of trying to find those answers—those further questions beyond—together.

Differentiation gets easier if we don’t narrow our perspective . If we keep a broad view on things, turning inward to think or going outside our echo chamber entirely. Rather than start with someone else’s vision for what someone like us should do in our situation, we apply our own personal vision for what WE should do. We start with what feels... See more

To find a topic that is right for you:

1. Follow your energy . What topics give you energy to think about, write about, and talk about? What saps you of energy? Spend more on the former and less on the latter. This one trick will tell you a lot.


2. Make sure it’s based on your real-life experience. You need to know what you’re talking about. People can

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