creating content worth publishing
Every next question you ask and every next thing you publish is a chance to further develop your IP and become known for your ideas. Those ideas and that IP supersede every project or offering for your business. In other words, upstream from what you're selling and the content you create is the premise you wish to own and the surrounding material... See more
Jay Acunzo • A Prompt from John Mulaney: How to Come Up with Better Ideas for Content in Less Time
Pressing your curiosity through a premise
But the 95% who are NOT in-market are not up for you telling them what they need to know or do.You want to shift their thinking about the Category Problem in ways that align with your own product's unique worldview.Every product has a set of opinions baked into the design of the product about how the world works and the best way to address the... See more
Paul Venuto • feed updates
To find a topic that is right for you:
- Follow your energy . What topics give you energy to think about, write about, and talk about? What saps you of energy? Spend more on the former and less on the latter. This one trick will tell you a lot.
- Make sure it’s based on your real-life experience. You need to know what you’re talking about. People can
Lenny Rachitsky • 500,000
Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above
Carly Ayres • On substance with style
What they care about is what will change their business life:
Does it seem like you have a camera in their office?
Are you speaking to issues that they are losing sleep over at night?
Will they have an “aha” moment after they take a break from their day and spend it with you?
When someone reads your stuff, does it contain a fresh insight they want to... See more
Does it seem like you have a camera in their office?
Are you speaking to issues that they are losing sleep over at night?
Will they have an “aha” moment after they take a break from their day and spend it with you?
When someone reads your stuff, does it contain a fresh insight they want to... See more
Just a moment...
Premise
A premise is the specific, defensible assertion you make about your space, pulled from your personal perspective, which informs your choices and reputation.
It's something you assert is or should be true.
It's the big idea driving a project or an entire platform or brand. There's a problem. It frustrates you, but you have a specific vision
... See more
