Creating content worth publishing
Understanding why things work is far more valuable than simply knowing what works.
Value propositions aren't features or benefits. They're a clear articulation of the tangible outcomes your solutions enable. And, when done right, they don't just describe what your business does but make it unmistakeable why that matters to your customers.
More than (key)words: A better approach content strategy for 2025 and beyond
The best content writers are empathetic listeners.
We need to cultivate our ability to tune into the needs of others, and then use our creativity and insight to build helpful, meaningful resources that respond to those needs. When it comes down to it, all good writing, no matter the topic, structure, word choice, or purpose, makes you feel
... See moreWhy frameworks beat fractured ideas, every time
creativeconstructs.substack.com
Resonance: The sudden urge to act created by a message or experience which aligns so closely with your beliefs or identity that your thoughts, emotions, and abilities feel amplified.
Jay Acunzo • Differentiation Isn't About Topics: How to Find Actual Whitespace to Stand Out
Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above
Carly Ayres • On substance with style
Why do I care about these topics ?
What is it about these topics that’s interesting to me ?
Whatever the answer is, that’s where your writing begins.
You’re just trying to find readers who have the same questions you do.
Which means that the act of writing for a reader is the act of trying to find those answers—those further questions beyond—together.
What is it about these topics that’s interesting to me ?
Whatever the answer is, that’s where your writing begins.
You’re just trying to find readers who have the same questions you do.
Which means that the act of writing for a reader is the act of trying to find those answers—those further questions beyond—together.