Creating content worth publishing
Narrative-market fit is that intersection between:
Questions your audience is asking
Questions you can credibly answer
Topics that are valuable for your business.
When you have that figured out, you know which topics to write on and which to decline.
tell an audience a story about themselves.
That is, to tell a story about an aspirational topic that exists between you and your audience and is born of mutual interest.
That is, to tell a story about an aspirational topic that exists between you and your audience and is born of mutual interest.
Steve Bryant • “There are only two ways to tell your story.” | by Steve Bryant | Medium
Start with empathy and curiosity to understand your audience:
What do they care about?
How much do they already know?
What influences them?
What topics do they devour online?
What do they want answers to?
What’s holding them back?
What situations are causing them a lot of pain?
What are all the things they struggle to figure out?
AI can't generate good taste, but it can help you transform the raw material of your taste into something beautiful.
Sari Azout • What Matters in the Age of AI Is Taste
Resonance: The sudden urge to act created by a message or experience which aligns so closely with your beliefs or identity that your thoughts, emotions, and abilities feel amplified.
Jay Acunzo • Differentiation Isn't About Topics: How to Find Actual Whitespace to Stand Out
Jay Acunzo's Premise Development and Differentiation Worksheet
docs.google.comDifferentiation gets easier if we don’t narrow our perspective . If we keep a broad view on things, turning inward to think or going outside our echo chamber entirely. Rather than start with someone else’s vision for what someone like us should do in our situation, we apply our own personal vision for what WE should do. We start with what feels... See more
Jay Acunzo • How to Differentiate Your Ideas: The XY Premise Pitch
