creating content worth publishing
Resonance: The sudden urge to act created by a message or experience which aligns so closely with your beliefs or identity that your thoughts, emotions, and abilities feel amplified.
Jay Acunzo • Differentiation Isn't About Topics: How to Find Actual Whitespace to Stand Out
Successful content aims to provide one single type of value—tactical or strategic
Cassie (former VP Operations at Animalz) • The Content Value Curve - Animalz
Value propositions aren't features or benefits. They're a clear articulation of the tangible outcomes your solutions enable. And, when done right, they don't just describe what your business does but make it unmistakeable why that matters to your customers.
More than (key)words: A better approach content strategy for 2025 and beyond
Start with empathy and curiosity to understand your audience:
What do they care about?
How much do they already know?
What influences them?
What topics do they devour online?
What do they want answers to?
What’s holding them back?
What situations are causing them a lot of pain?
What are all the things they struggle to figure out?
tell an audience a story about themselves.
That is, to tell a story about an aspirational topic that exists between you and your audience and is born of mutual interest.
That is, to tell a story about an aspirational topic that exists between you and your audience and is born of mutual interest.
Steve Bryant • “There are only two ways to tell your story.” | by Steve Bryant | Medium
Content gets shared when it...1. Make readers look smart → So give them insights they can't find anywhere else)2. Create conversation starters → So plants discussion points that spark natural debate in your content3. Design for sharing context → "Thought you'd find this interesting because..."4. Has built-in replay value → So build in layered... See more
Tommy Walker • Tommy Walker on LinkedIn: Content is NOT king. Content is 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆. (And most B2B brands…
The secret to a truly impactful content strategy lies not in the individual blog posts, videos, or social media updates you churn out. It's the overarching idea that guides and connects all those pieces. When you treat content as a vessel for distributing a central idea rather than a series of one-off pieces, you unlock a new level of impact and... See more