solopreneurship (or, me as-a-service)

Thumbnail of Cold emails that worked for me and why

Lex Roman • Cold emails that worked for me and why

you need to refine your personal brand and know exactly what you symbolize — that is, which slice of the algorithmic network of consumer identities you represent

Kyle Chayka • 🟧 There's a new media model

How can you find your personal moat?

Ask others: What’s something that’s easy for me to do but hard for others? What's a skill or asset I have that’s very difficult for people to reverse engineer?

Erik Torenberg • Build Personal Moats

Expertise does involve supplying answers, eventually, but mainly expertise is about asking the right questions, first, and then offering a few answers after the truth surfaces.

Expertise is primarily about curiosity, and curiosity requires many, many questions. And each question you ask narrows the field of enquiry until the answer just lands on... See more

Plenty good enough is all that matters, though. Clients don’t even recognize great work, so who are we fooling? They recognize bad work, but not good work. Good work is just good enough. If you wrap good enough work in great customer service and project management, you’ll get away with a whole lot.

Just a moment...

Just to be clear, your point of view is the truth you overlay onto your niche or industry-specific expertise. It’s an insight that influences the work you do.

Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position

A strong point of view can absolutely be a specific belief about some aspect of your niche. It can absolutely be a belief about the clients or the industry you serve.

Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position

We’re able to help our clients because we know what truths about their industry?

Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position

Your authority position has to be channel-agnostic to survive the test of time.