solopreneurship (or, me as-a-service)

I call my perspective challenge-based strategy . The central proposition is that a strategy is a set of policies and actions carefully designed to overcome a high-stakes challenge. In other words, strategy is problem-solving that defines a plan of action.

The true strategist chooses which challenge among many to accept. Some challenges seem insurmountable with current knowledge and resources. The strategist is not a fool and puts them aside in favor of battles that can be won.

When I say coherence, I mean something specific: the degree to which every part of an operation derives from the same understanding, the same model of reality and set of priorities and tradeoffs.

A value proposition, you may be aware, is the benefit a company promises to deliver to customers who buy their products or services.