Solopreneurship

Agencies must be as committed to product – the ongoing acquisition of new skills, capabilities and processes – as to positioning, for product is the very defense of positioning. Your agency’s product is your capacity to prove your claim of expertise, and while your claim may not change, I guarantee you that the skills, capabilities and processes th... See more

A Thought Partner is someone who, through a practice of researching, reading, learning, asking questions, and writing, helps partners in developing their ideas , knowledge, and thinking.

In the process of researching, thinking through, and writing, we end up bringing ideas within the company and influencing its thinking. In some cases this is even done on purpose, not just as a side benefit of writing. Many of us become a kind of “Editor-in-chief of ideas circulating in the organization.”

If you were magically given 10,000 hours to be amazing at something, what would it be?

It could be a combination of expertise, relationships, sensibilities, and skills that you’ve accumulated over the years.