solopreneurship (or, me as-a-service)
Plenty good enough is all that matters, though. Clients don’t even recognize great work, so who are we fooling? They recognize bad work, but not good work. Good work is just good enough. If you wrap good enough work in great customer service and project management, you’ll get away with a whole lot.
Just a moment...
Just to be clear, your point of view is the truth you overlay onto your niche or industry-specific expertise. It’s an insight that influences the work you do.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
A strong point of view can absolutely be a specific belief about some aspect of your niche. It can absolutely be a belief about the clients or the industry you serve.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
We’re able to help our clients because we know what truths about their industry?
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
Your authority position has to be channel-agnostic to survive the test of time.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
Every agency needs to have an opinion about the work they do on behalf of their clients. We need a strong point of view about the marketplace, our audience, or our product or service.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
Market: Carefully choose the terrain on which you want to win.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
our goal with such a prospect is to inspire him to form the intent to solve his problem; it is not to inspire him to hire us.