🟧 There's a new media model

you need to refine your personal brand and know exactly what you symbolize — that is, which slice of the algorithmic network of consumer identities you represent

Another lesson to take away, however, is that you need to refine your personal brand and know exactly what you symbolize — that is, which slice of the algorithmic network of consumer identities you represent. Eventually you run the risk of replicating the very institutions you’ve rebelled against.