solopreneurship (or, me as-a-service)
The skills we must possess or acquire in order to succeed in a differentiated creative enterprise are: consulting first, writing second, artistry third. The problem-seeing and problem-solving skills of the advisor, along with the ability to lead others through the engagement, trump everything else. Writing follows, for writing both proves and deepe
... See moreBlair Enns • The Win Without Pitching Manifesto
our goal with such a prospect is to inspire him to form the intent to solve his problem; it is not to inspire him to hire us. At this stage, hiring us is but a possible future consequence of his deciding to take action.
Blair Enns • The Win Without Pitching Manifesto
Market: Carefully choose the terrain on which you want to win.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Every project exists in multiple overlapping contexts - here’s some of the types of context to look for:
- People (who are the stakeholders? what do they care about?)
- Resources (what can they realistically do with your work?)
- Brand (what is the position of the company?)
- Marketing (audiences, channels, analytics)
- Business model (revenue, profit)
- Product (ho
Tom Critchlow • The Strategic Independent
Plenty good enough is all that matters, though. Clients don’t even recognize great work, so who are we fooling? They recognize bad work, but not good work. Good work is just good enough. If you wrap good enough work in great customer service and project management, you’ll get away with a whole lot.
Just a moment...
If you were magically given 10,000 hours to be amazing at something, what would it be?
Erik Torenberg • Build Personal Moats
“How do we move forward and reinvent ourselves when our very selves have been so shaken? For starters, we must reframe the questions, abandoning the conventional career-advice queries—“Who am I?”—in favor of more open-ended alternatives—“Among the many possible selves that I might become, which is most intriguing to me now? Which is easiest to test... See more
Narrative Aircover & Compound Narrative
our goal with such a prospect is to inspire him to form the intent to solve his problem; it is not to inspire him to hire us.
Blair Enns • The Win Without Pitching Manifesto
Every agency needs to have an opinion about the work they do on behalf of their clients. We need a strong point of view about the marketplace, our audience, or our product or service.