solopreneurship (or, me as-a-service)
The second thing PR firms sell are relationships and domain expertise. Organizations need people who are deeply embedded in the issues and communities that truly influence their industry.
Adam Mendelsohn • Modernizing PR
our highest value offering is our ability to bring new perspective and understanding to our clients’ problems.
Blair Enns • The Win Without Pitching Manifesto
Plenty good enough is all that matters, though. Clients don’t even recognize great work, so who are we fooling? They recognize bad work, but not good work. Good work is just good enough. If you wrap good enough work in great customer service and project management, you’ll get away with a whole lot.
Just a moment...
If you help people make money (get clients, close deals, increase conversions), you win.
If you help people save money (cut costs, work faster, avoid expensive mistakes), you also win.
If your offer does neither , good luck. It’s gonna be tough.
If you help people save money (cut costs, work faster, avoid expensive mistakes), you also win.
If your offer does neither , good luck. It’s gonna be tough.
Heartbeat
A strong point of view can absolutely be a specific belief about some aspect of your niche. It can absolutely be a belief about the clients or the industry you serve.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
A Thought Partner is someone who, through a practice of researching, reading, learning, asking questions, and writing, helps partners in developing their ideas , knowledge, and thinking.
Tom Critchlow • Narrative Strategy
How can you find your personal moat?
Ask others: What’s something that’s easy for me to do but hard for others? What's a skill or asset I have that’s very difficult for people to reverse engineer?
Ask others: What’s something that’s easy for me to do but hard for others? What's a skill or asset I have that’s very difficult for people to reverse engineer?
Erik Torenberg • Build Personal Moats
our goal with such a prospect is to inspire him to form the intent to solve his problem; it is not to inspire him to hire us.