Solopreneurship
Strong POV but attempt to remain epistemologically humble.” Asking lots of questions, while holding a provisional, tentative solution on the side, is the way to guide clients...and stay at the top of your game.
David C. Baker • Great Questions, Not Answers, Are The Best Way To Deliver Strategy
It could be a combination of expertise, relationships, sensibilities, and skills that you’ve accumulated over the years.
Erik Torenberg • Build Personal Moats
it is the strength of our processes that drives the consistency of our outcomes.
Blair Enns • The Win Without Pitching Manifesto
A Thought Partner is someone who, through a practice of researching, reading, learning, asking questions, and writing, helps partners in developing their ideas , knowledge, and thinking.
Tom Critchlow • Narrative Strategy
Write to Get in the Room
- Start With a Target : Want to work in sports marketing? Gaming? Consumer goods? Then start writing about it. Explore the industry, learn everything you can, and develop a strong, innovative perspective. Writing becomes your bridge—connecting you to the right people without needing to knock on doors.
- Go Deep and Different :
Zoe Scaman • Going Solo
our highest value offering is our ability to bring new perspective and understanding to our clients’ problems.
Blair Enns • The Win Without Pitching Manifesto
Every project exists in multiple overlapping contexts - here’s some of the types of context to look for:
- People (who are the stakeholders? what do they care about?)
- Resources (what can they realistically do with your work?)
- Brand (what is the position of the company?)
- Marketing (audiences, channels, analytics)
- Business model (revenue, profit)
- Product (ho