solopreneurship (or, me as-a-service)
Our public claim of expertise must describe who we help and how, and in this description those that would be better served by others should be able to select out. The client should be able to determine from a sentence or two whether our expertise is likely to meet his needs.
Blair Enns • The Win Without Pitching Manifesto
How can you find your personal moat?
Ask others: What’s something that’s easy for me to do but hard for others? What's a skill or asset I have that’s very difficult for people to reverse engineer?
Ask others: What’s something that’s easy for me to do but hard for others? What's a skill or asset I have that’s very difficult for people to reverse engineer?
Erik Torenberg • Build Personal Moats
If you were magically given 10,000 hours to be amazing at something, what would it be?
Erik Torenberg • Build Personal Moats
The skills we must possess or acquire in order to succeed in a differentiated creative enterprise are: consulting first, writing second, artistry third. The problem-seeing and problem-solving skills of the advisor, along with the ability to lead others through the engagement, trump everything else. Writing follows, for writing both proves and
... See moreBlair Enns • The Win Without Pitching Manifesto
our goal with such a prospect is to inspire him to form the intent to solve his problem; it is not to inspire him to hire us. At this stage, hiring us is but a possible future consequence of his deciding to take action.
Blair Enns • The Win Without Pitching Manifesto
Instead of calling out your clients flaws, call out your category’s failings, broken practices. Expertise isn’t about offering solutions, it’s about offering corrections.
“How do we move forward and reinvent ourselves when our very selves have been so shaken? For starters, we must reframe the questions, abandoning the conventional career-advice queries—“Who am I?”—in favor of more open-ended alternatives—“Among the many possible selves that I might become, which is most intriguing to me now? Which is easiest to... See more
Narrative Aircover & Compound Narrative
Every agency needs to have an opinion about the work they do on behalf of their clients. We need a strong point of view about the marketplace, our audience, or our product or service.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
Those who understand how to artfully and authentically connect across a multitude of communities and news creators while expertly leveraging AI to do it faster, better, and smarter will name their price.