Let me show you the four levels that separate content creators from category leaders:

Level 1: The Knowledge Trap

You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart

Level 2: The Experience Edge

This is where... See more

"The most effective thought leadership strategy is contrarian specificity: take a clear, defensible position that challenges conventional wisdom in your domain, then back it with original frameworks, data, or lived experience others can't replicate.

Most thought leaders fail by being either too agreeable (becoming background noise) or contrarian... See more

A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.

After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.

Identify three words that uniquely... See more