Four Pillars of Thought Leadership
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Four Pillars of Thought Leadership
The Thought Leaders Practice: Do work you love with people you like the way you want
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Let me show you the four levels that separate content creators from category leaders:
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where differentiatio... See more
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where differentiatio... See more
Max Bernstein • How to Build the Frameworks That Shape Industries
You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others
Tim Prizeman • The Thought Leadership Manual
Ryan Law’s five traits of good thought leadership:
Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to s
“Thought leadership consists of ideas that can lead people in unexpected directions. Thought leadership needs to be educational and ideally provocative.”
Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads
Doing thought leadership – that is, creating and publicising insights that will be of interest to your clients. • Being a thought leader – that is, being widely recognised and rated for your interesting insights and knowledge, and having the credibility to influence others (generally from having done a lot of thought leadership to earn this recogni
... See moreTim Prizeman • The Thought Leadership Manual
