Four Pillars of Thought Leadership
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Four Pillars of Thought Leadership
You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others
Tim Prizeman • The Thought Leadership Manual
Ryan Law’s five traits of good thought leadership:
Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to s
“Thought leadership consists of ideas that can lead people in unexpected directions. Thought leadership needs to be educational and ideally provocative.”
Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads
Doing thought leadership – that is, creating and publicising insights that will be of interest to your clients. • Being a thought leader – that is, being widely recognised and rated for your interesting insights and knowledge, and having the credibility to influence others (generally from having done a lot of thought leadership to earn this recogni
... See moreTim Prizeman • The Thought Leadership Manual
Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions. Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining.”2
Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads
The Thought Leaders Practice: Do work you love with people you like the way you want
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