You Get One Idea - Viewfinder Partners
Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a g... See more
Jay Acunzo • How to Differentiate Your Ideas: The XY Premise Pitch
A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely ... See more
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely ... See more
Building A Personal Brand
Question 1. What do you do?
Daniel Priestley • Key Person of Influence
The Big-Picture Question: “What’s my ONE Thing?” Use it to develop a vision for your life and the direction for your career or company; it is your strategic compass. It also works when considering what you want to master, what you want to give to others and your community, and how you want to be remembered. It keeps your relationships with friends,
... See moreGary Keller • The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results: Achieve your goals with one of the world's bestselling success books
Your aim is to explain your brand in three words, or a couple of sentences.