You Get One Idea - Viewfinder Partners

I want you to think more specificallyin every situation you go into, how do you want to be seen?

Your big idea is that one key message you must communicate. It’s what compels the audience to change course. (Screenwriters call this the “controlling idea.”) It has two components: Your point of view: The big idea needs to express your perspective on a subject, not a generalization like “Q4 financials.” Otherwise, why present? You may as well e-ma

What do you want to stand for? What are your principles and values? Who do you wish to become?

Ask yourself, “What are the questions I’ve always been interested in?”