You Get One Idea - Viewfinder Partners
CHAPTER SEVEN: ONE THING
Gerri Brehm • Communicating with Style : A Handbook for DISCovering Yourself & Understanding Others
team, but as a solopreneur, you are better off focusing on what you do best. Test your ideas in different ways and channels until you find the one that works best for you. Whether it's writing or making videos, podcasting or blogging, you probably have one that you are better at
Diego Pineda • The Solo Thought Leader: From Solopreneur to Go-To Expert in 7 Steps (Solo Thought Leadership Book 1)
Put the website or the beta version of your app or your manuscript aside and grab a piece of paper or open a blank Word document. Then, with fresh eyes, attempt to write out exactly what your project is supposed to be and to do in . . . One sentence. One paragraph. One page. This is a ______ that does ______. This helps people ______. Fill in this
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Then ask them which three words come to mind in response to one of these questions: What is my company about? What is my product or service about? What am I about? Make it clear that you’re not asking them for physical qualities (“tall, dark, and handsome”) but something deeper.
Daniel H Pink • To Sell Is Human
Who are you as an expert? How did you arrive at the topic you love so much? What makes you love it so much? How do you see things differently than others in your niche?