If you look around, you’ll notice the people and organizations moving the fastest are the focused ones. Not only do they focus on a few ideas, but within the scope of those ideas, they are able to focus on the key variables.

Identifying the variables that matter comes with focus. When you commit to living in a problem, you understand things about... See more

Ultimately, the power of an idea-centric approach to content marketing boils down to one thing: focus. You cut through the clutter and make a lasting impression on your audience by rallying your content around a singular, resonant theme.

It's not about churning out more content; it's about making every asset serve a bigger story.

In any endeavor, we should seek to identify the point of highest leverage. The one thing that makes everything else flow.

Once you identify it, focus on it—and methodically eliminate everything else.

... before you head off onto another webinar... into another event...

... looking for yet another “Big Idea”

Please allow me to share some insight.

Ideas and visions are not free like some fantasize. They go into a ledger of our lives, much like a series of credit card bills.

Action on these can pay the interest (unless the action is more ideas in... See more