
You Get One Idea - Viewfinder Partners

“Who you are, what you think, feel, and do, what you love—is the sum of what you focus on.”
Cal Newport • Deep Work: Rules for Focused Success in a Distracted World
Put the website or the beta version of your app or your manuscript aside and grab a piece of paper or open a blank Word document. Then, with fresh eyes, attempt to write out exactly what your project is supposed to be and to do in . . . One sentence. One paragraph. One page. This is a ______ that does ______. This helps people ______. Fill in this
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts

Tell the internet a story
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The additional characteristics need to be meaningful, but there are usually great ways to reshape your focus to be more compelling.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
- Decide what you want to be known for Looking at your results, how do you want to be perceived? Pick six descriptors that you want to be known for. Example: Humble, Optimistic, Dedicated, etc.