The Forest

the road to success is paved with bad incentives

Somewhere along the way, you realize that no one will teach you how to live your own life — not your parents or your idols, not the philosophers or the poets, not your liberal arts education or your twelve-step program, not church or therapy or Tolstoy. No matter how valuable any of that guidance, how pertinent any of that wisdom, in the end you di... See more

“What the really great artists do is they're entirely themselves. They've got their own vision, their own way of fracturing reality, and then if it's authentic and true, you will feel it in your nerve endings” — David Foster Wallace

Your dream projects might be dreams because they’re not formed in dialog with the world, not because they’re good ideas

most companies see their potential customers as weak, naive, and prone to addiction.

what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...