The Forest

Caught in a contradiction, playing both despot and revolutionary, artist and critic, “straight man” and clown, the manifesto writer must persevere. The secret to this perseverance is drama. The theater of the absurd. You build a little self-contained world and invite the audience in. Describe this world in detail. Don’t be afraid to make it

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A company is a cathedral built to shelter an idea that might be true.

"Your worst sin is that you've destroyed and betrayed yourself for the Algorithm."

- Dostoevsky, 2024

most companies see their potential customers as weak, naive, and prone to addiction.

what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...

Never trust an influencer without a decent reply game

The humanities, rightly understood, are the things that technology cannot take away or substitute for. Of course, I don’t mean ‘humanities’ in the way that they’ve been hijacked as ideological programs of cultural change by many elite universities. I mean humanities broadly understood as the exploration of what it truly means to be human and the... See more

I think the key to posting online / being seen online is not feeling responsible for anyone who’s not caught up on your lore. You won’t be able to stop and explain yourself to everybody and catch them up on all that you’ve been cooking and pulling from over decades and you gotta let it go. The bigger you get, the more you’ll find total randoms... See more