The Forest

the road to success is paved with bad incentives

A company is a cathedral built to shelter an idea that might be true.

We imagine the unconscious as something inside us ... But the unconscious can equally well be imagined outside of our bodies, out in the world, like a dark, wild forest through which we roam. There are equal measures of mystery in dreams and wilderness.

— Bill Plotkin, Soulcraft

a deep generalist is someone who discovers new niches by following their curiosity with extreme faith, and once the newly found niche is understood and its complexity exhausted, in a meta-systematic fashion, it’s time for them to move on

I want to know

if you are prepared to live in a world

with its harsh need

to change you. If you can look back

with firm eyes

saying this is where I stand.

— David Whyte, 'Self-Portrait' [from Fire in the Earth]

you may not be able to escape audience capture, but you can at least curate your audience so that you become captured in a way that's beneficial to you