The Forest

Not all questions seek answers, some seek journeys.

We imagine the unconscious as something inside us ... But the unconscious can equally well be imagined outside of our bodies, out in the world, like a dark, wild forest through which we roam. There are equal measures of mystery in dreams and wilderness.

— Bill Plotkin, Soulcraft

The more we want our customers to be a certain way, the less our offerings are something they authentically want.

"Artifacts of humanity" in creative work — in the form of dust, mistakes, and deliberate strokes that flex human engagement — will showcase the human labor spent making a creation. Such artifacts of humanity, alongside Content Credentials that factually articulate how a piece of work was made, will add meaning and scarcity to the work in the eyes... See more

“Things became a lot easier when I no longer expected to win. When you understand that, you abandon your masterpiece and sink into the real masterpiece.” - Leonard Cohen

the road to success is paved with bad incentives

Plenty of the “creator economy” offers simply monetize a feeling of possibility rather than a concrete outcome.

And, technically, nothing wrong with that, as long as we all know what the game is.