taste

So, there’s the trick. The path to taste is really as simple as writing a little plus and minus in the margin more often. If we apply this to digital space, we can turn them from an overwhelming and chaotic bombardment into a steady stream of things we find beautiful, that in turn, can define our tastes. For me, Are.na is a space for this kind of... See more

What Jobs is referring to is the fundamental difference between "builders" and craftsmen, or why even though engineering builds, it is design which establishes . Essentially, products—no matter if they're technological in nature or not—do not exist in a vacuum. On the contrary, every single product worth its salt is designed to exist within a... See more

Interestingly, I also find that experiencing Quality i n any one domain (e.g., music or meditation, to use examples that are dear to me) can be helpful for recognizing it in other domains (including business) because Quality’s nature is universal, even as its manifestations are necessarily particular.

The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world—and that will have to start with developing superior taste.

Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral.