Expose yourself to great work, this way you’ll learn how greatness looks and feels like.

But what is good taste? It’s commonly mistaken as personal preference, but it’s more than that — it’s a trained instinct. The ability to see beyond the obvious and recognize what elevates.

“In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste.”Anu Atluru, Taste is Eating Silicon Valley

Developing Taste

When the first car came out, consumers didn't care about its color, or silhouette, because the competition was a horse.1 But now that cars have been commoditized, quality and details have become more important than ever.

The same applies to software. Simply shipping a product that works is no longer enough, everyone can do that,... See more