taste and creating a point of view
The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world—and that will have to start with developing superior taste.
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
You build taste the same way you build strength: by choosing the heavier lift. The richer input. The slower hit. The thing that doesn’t give you a dopamine spike, but gives you a deeper signal.
stepfanie tyler • Taste Is the New Intelligence
todo es abrazar la fricción y entrenarnos en la incomodidad
Taste is about discovery, having interest in things, and making a lot of mistakes. It’s about trying to find the authentic set of choices that both reflect your own background, but also the choices and discoveries that you have made consciously and deliberately. It's always changing and it's also always in reflection of what everyone else is doing... See more
Tahirah Hairston • RLT Interview #4: W. David Marx, Writer
Research shows that intuition originates in the nonverbal regions of our brain, particularly the basal ganglia and anterior cingulate cortex. These regions process patterns outside of our conscious awareness.
When we try to put intuitive insights into words, we often end up with rationalization rather than explanation. The verbal parts of our brain,... See more
When we try to put intuitive insights into words, we often end up with rationalization rather than explanation. The verbal parts of our brain,... See more
George Sudarkoff • Stop Analyzing Your Gut Feelings: A Counter-intuitive Guide to Better Leadership
Every designer loves to talk about "Taste" (especially those who don't know what it means).
But there's another part to this conversation I think about even more often.
But first, lets make sure we get the definition of taste right:
Taste is a lived sensitivity... See more
Tobias van Schneiderx.comThe fastest decisions I’ve ever made are ones where I was confident in my taste; the slowest decisions I’ve made (or have yet to make) are ones where I question it. (And the latter tends to be a symptom of trying to overintellectualize my taste, to compare it to others’ taste, to judge my own taste — which defeats its purpose.)
"It's not what a movie is about, it's how it is about it." - Roger Ebert
applies to every creative project
Taste is easily defined as the ability to discriminate between the valuable and the expandable. It’s another word for Good Judgment. When you decide whether to eat sushi or calamari for dinner, you're in fact erecting a hierarchy of value, and passing judgment according to said hierarchy. If you choose sushi, that is because you've deemed it best... See more