What matters in the age of AI is taste

Curiosity is a better compass than cynicism—it shifts from defending your territory to exploring what's possible (this reframe — from Holly Herndon, was a big unlock for me).

Imagine starting every project with the clay of humanity's accumulated knowledge at your fingertips, waiting for you to mold it to your liking?

AI is powerful but taste-blind. I... See more

AI image generation is essentially a truncated exercise in taste; a product of knowing which inputs and keywords to feed the image-mashup machine, and the eye to identify which outputs contain any semblance of artistry. All that is to say: AI itself can’t generate good taste for you.

When it comes to AI, we need to aim higher than the question: “What if you could press a button to generate an essay?” AI can produce infinite amounts of content; quantity is its game. Quality, intention, taste, originality, vision—that’s where we come in.

Our interfaces should facilitate prose-sculpting, meaning-architecting, memory-augmenting, and

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