strategy scrapbook
- Previous research has repeatedly established the “power of three” in several contexts. People like the number 3. For example, a 1979 study found that a message is most persuasive when repeated 3 times, rather than 1 or 5 times.
- This study finds that 3 is the ideal number of positive claims to include in a message to maximize how persuasive it is
The rule of three in persuasion
cultures, audiences, and meaning operate on layered time:
• Spiral time: What's old returns transformed not repetition, but reformation.
• Deep time: Strategy shaped by legacy, myth, generations. Moves beneath the quarterly surface.
• Rupture time: Crisis, collapse, revelation. Not gradual change but cultural fracture and reassembly.
zoe scaman • The Work
"Interesting theories are those which deny certain assumptions of their audience, while non-interesting theories are those which affirm certain assumptions of their audience."
‘“It kind of sucks here,” said LOVELESS, mid-way through the panel talk. “[But] there’s circumstances that push us to do certain things.”’ - I’ve always thought that dissatisfaction with the status quo + a strong creative impulse is, in fact, what pushes subcultures into existence.
