strategy scrapbook
What does this question about tapping into culture even mean? Too often that tapping of culture is extractive – extracting value from a culture, without providing value back.
Nick Susi • Culture Is the Client
Cultural strategy is the act of understanding, contextualizing and applying cultural knowledge to achieve an intended outcome or change, in a way that respects, benefits and sustains the culture of origin
Nick Susi • Culture Is the Client
One reason working with ideas is difficult is that not many people know what an idea is - even if they use the word every day.
Another reason is that there are so many competing types of idea.
When it comes to advertising and brands, there are at least these kinds of ideas. And it makes... See more
Mark Pollardsubstack.com
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Link- Previous research has repeatedly established the “power of three” in several contexts. People like the number 3. For example, a 1979 study found that a message is most persuasive when repeated 3 times, rather than 1 or 5 times.
- This study finds that 3 is the ideal number of positive claims to include in a message to maximize how persuasive it is
The rule of three in persuasion
cultures, audiences, and meaning operate on layered time:
• Spiral time: What's old returns transformed not repetition, but reformation.
• Deep time: Strategy shaped by legacy, myth, generations. Moves beneath the quarterly surface.
• Rupture time: Crisis, collapse, revelation. Not gradual change but cultural fracture and reassembly.