Saved by Glen Cassidy
James Warren Taylor (@jameswarrentaylor)
If you consider yourself an observer of culture, you’ve already put yourself on the sidelines.
When you’re an active participant in the interests of those you hope to resonate with, you don’t need to decipher what’s trending. You’ll know.
When you’re an active participant in the interests of those you hope to resonate with, you don’t need to decipher what’s trending. You’ll know.
If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync. Culture beats strategy—so much that culture is strategy.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
If we just passively observe from the outside, and don’t we don’t form direct, active relationships with the leaders, artists, elders, people with lived experiences that make and change a culture, how can we truly be an expert or an advocate?
Further, if we’re talking to consumers, it’s important to understand the distinction between talking to... See more
Further, if we’re talking to consumers, it’s important to understand the distinction between talking to... See more