The Work
Not just from hours or deadlines, but from the mismatch between the work they know they could be doing and the work they're actually asked to do.
zoe scaman • The Work
Climate collapse, institutional breakdown, technological disruption, cultural fragmentation - these challenges require strategic intelligence that's regenerative, not extractive. Collaborative, not competitive. Long-term, not myopic.
The transformation is already happening. In the margins, in the experiments, in the quiet rebellions of strategists w
... See morezoe scaman • The Work
Climate collapse, institutional breakdown, technological disruption, cultural fragmentation - these challenges require strategic intelligence that's regenerative, not extractive. Collaborative, not competitive. Long-term, not myopic.
The transformation is already happening. In the margins, in the experiments, in the quiet rebellions of strategists w
... See morezoe scaman • The Work
The Fundamental Mismatch
This approach requires:
• Extended uncertainty
• Iterative development
• Systemic perspective
• Ethical deliberation
• Cultural immersion
• Temporal patience
Agencies optimise for:
• Rapid certainty
• Linear delivery
• Tactical focus
• Neutral positioning
• Conference room isolation
• Deadline urgency
zoe scaman • The Work
Hierarchies that centralise creative authority. Processes designed for repeatability, not responsiveness. Reward systems that value presentations over perception.
zoe scaman • The Work
Client relationships built on vendor dynamics. Timeline pressure that prioritizes delivery over development. Success metrics that measure output, not outcome.
zoe scaman • The Work
Billable hours reward speed, not depth. Quarterly revenue targets discourage long-term thinking. Profit margins depend on eciency, not exploration.
zoe scaman • The Work
2 - CAN I DO THIS IN AN AGENCY?
No. Probably not. The sausage factory isn't made for this type of thinking or work.
zoe scaman • The Work
The thinning of the herd isn't a tragedy. It's a clarification.