strategy scrapbook
“All people are insane. They will do anything at any time, and God help anybody who looks for reasons.”
Paul Venuto • feed updates
They understand that modern brands are no longer built through controlled messages but through curated chaos – and they know how to make that chaos work in their favour.
Zoe Scaman • The Synthesised Strategist
A brand is a collection of perceptions. Marketing activates the perceptions
whatsapp.com • Sales Report 7 Pm 22nd April'23.xlsx
Companies that create new categories, or successfully redesign existing categories, are the ones that ultimately change the world. Along the way, they create exponentially more value for both shareholders and the entire market. Category designers are people and companies that move the world from the way it is, to the way they think it should be.”
Alex M H Smith on LinkedIn: How I Write the Ultimate Strategy Document | 68 comments
linkedin.com
Consider modern brand building. In an age where a brand can be built in days or destroyed in hours, the synthesised strategist knows how to combine:
• Traditional brand architecture with meme theory
• Cultural anthropology with real-time data analysis
• Community dynamics with performance marketing
• Long-term brand building with short-term cultural
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