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Asking questions | Are.na
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people don’t buy products when they understand them. they buy products when they feel understood.
That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole... See more
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole... See more
Peter Spear • Jasmine Bina on Prediction & Brand
You want a brand platform to be like body muscle: long and flexible, not just sexy looking.