strategy scrapbook
people don’t buy products when they understand them. they buy products when they feel understood.
The Australia Project 2025 '7 Tensions' | The Lab Insight & Strategy
The Lab Insight & Strategylinkedin.com
cultures, audiences, and meaning operate on layered time:
• Spiral time: What's old returns transformed not repetition, but reformation.
• Deep time: Strategy shaped by legacy, myth, generations. Moves beneath the quarterly surface.
• Rupture time: Crisis, collapse, revelation. Not gradual change but cultural fracture and reassembly.
