strategy scrapbook
Enter the synthesised strategist: the new apex predator in the strategic ecosystem. They're not just another breed of consultant or analyst. They're something entirely new – pattern-seekers and meaning-makers who combine the range of a polymath with the precision of deep expertise. They wield AI like a sixth sense while maintaining razor-sharp
... See moreZoe Scaman • The Synthesised Strategist
A good brief increases the quality and reduces the quantity of conversation
hyperspecific consumer profiling
Asking questions | Are.na
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