strategy scrapbook
my roman empire is how & why people signal status:
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
Danielle Vermeer • Tweet
You want a brand platform to be like body muscle: long and flexible, not just sexy looking.