strategy scrapbook
people don’t buy products when they understand them. they buy products when they feel understood.

Canva
canva.comThey understand that modern brands are no longer built through controlled messages but through curated chaos – and they know how to make that chaos work in their favour.
Zoe Scaman • The Synthesised Strategist
The hardest part of strategy isn't finding answers, it's asking the right questions. | Zoe Scaman
Zoe Scamanlinkedin.com