strategy scrapbook

my roman empire is how & why people signal status:

1. Patricians

high wealth, low need for status

ex: Loro Piana

2. Parvenus

high wealth, high need

ex: Birkin lawsuit

3. Poseurs

low wealth, high need

ex: dupes, Stanleys

4. Proletarians

low wealth, low need

ex: Carhartt

Consider modern brand building. In an age where a brand can be built in days or destroyed in hours, the synthesised strategist knows how to combine:

• Traditional brand architecture with meme theory

• Cultural anthropology with real-time data analysis

• Community dynamics with performance marketing

• Long-term brand building with short-term cultural

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