strategy scrapbook
New York brand strategist Nikita Walia says that strategy happens inside politics.
It’s all about understanding incentive structures, the way to which people operate under pressure, how power and reputation merge and shift across the room and an acknowledging that it doesn’t always sit with the highest-paid person.
It’s all about understanding incentive structures, the way to which people operate under pressure, how power and reputation merge and shift across the room and an acknowledging that it doesn’t always sit with the highest-paid person.
One reason working with ideas is difficult is that not many people know what an idea is - even if they use the word every day.
Another reason is that there are so many competing types of idea.
When it comes to advertising and brands, there are at least these kinds of ideas. And it makes... See more
Mark Pollardsubstack.com
