strategy scrapbook
- Previous research has repeatedly established the “power of three” in several contexts. People like the number 3. For example, a 1979 study found that a message is most persuasive when repeated 3 times, rather than 1 or 5 times.
- This study finds that 3 is the ideal number of positive claims to include in a message to maximize how persuasive it is
The rule of three in persuasion
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A good brief increases the quality and reduces the quantity of conversation
