strategy scrapbook
Figma
figma.com10 Dark Arts of TikTok
docs.google.compeople don’t buy products when they understand them. they buy products when they feel understood.
Brand is why you care about your relationship with a company (c/o Phil Chang).
Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.
