strategy scrapbook
Consider modern brand building. In an age where a brand can be built in days or destroyed in hours, the synthesised strategist knows how to combine:
• Traditional brand architecture with meme theory
• Cultural anthropology with real-time data analysis
• Community dynamics with performance marketing
• Long-term brand building with short-term cultural
... See moreZoe Scaman • The Synthesised Strategist
people don’t buy products when they understand them. they buy products when they feel understood.