strategy scrapbook
You want a brand platform to be like body muscle: long and flexible, not just sexy looking.
Paul Venuto • feed updates
Asking questions | Are.na
are.naA brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more
wearecollins.com • 101 Design Rules
The Australia Project 2025 '7 Tensions' | The Lab Insight & Strategy
The Lab Insight & Strategylinkedin.com