strategy scrapbook
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more
Brian Collins • 101 Design Rules
my roman empire is how & why people signal status:
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
Danielle Vermeer • Tweet
‘“It kind of sucks here,” said LOVELESS, mid-way through the panel talk. “[But] there’s circumstances that push us to do certain things.”’ - I’ve always thought that dissatisfaction with the status quo + a strong creative impulse is, in fact, what pushes subcultures into existence.
Patrick Kho • Dugu9 on THE CHOW
Praveen Vaidyanathan on LinkedIn: Strategy is a creative act — it requires intuitive leaps via Martin…
linkedin.com
Give creative feedback like a pro.
With this simple framework.
There are three levels of creative feedback that we’re looking for; head, heart, and body feedback.
Head feedback
You want to question the goal, the problem we’re trying to solve, or... See more
Cultivate Range With Depth
Don't just collect surface-level knowledge across domains. Find the underlying patterns that connect them. Study behavioural economics to understand TikTok trends. Learn about complex adaptive systems to grasp community dynamics. Use game theory to decode cultural movements.
