strategy scrapbook
There are different types of hard work:
1. Outthinking (a better strategy, a shortcut)
2. Pure Effort (working longer, intensity)
3. Opportunistic (positioning yourself to take advantage of change)
4. Consistency (doing average things for longer)
1. Outthinking (a better strategy, a shortcut)
2. Pure Effort (working longer, intensity)
3. Opportunistic (positioning yourself to take advantage of change)
4. Consistency (doing average things for longer)
Zoe Scaman • Tweet
A Plan Is Not a Strategy
youtube.comcultures, audiences, and meaning operate on layered time:
• Spiral time: What's old returns transformed not repetition, but reformation.
• Deep time: Strategy shaped by legacy, myth, generations. Moves beneath the quarterly surface.
• Rupture time: Crisis, collapse, revelation. Not gradual change but cultural fracture and reassembly.
zoe scaman • The Work
You want a brand platform to be like body muscle: long and flexible, not just sexy looking.
Paul Venuto • feed updates
“All people are insane. They will do anything at any time, and God help anybody who looks for reasons.”