strategy scrapbook
people don’t buy products when they understand them. they buy products when they feel understood.
They understand that modern brands are no longer built through controlled messages but through curated chaos – and they know how to make that chaos work in their favour.
Zoe Scaman • The Synthesised Strategist
Cultivate Range With Depth
Don't just collect surface-level knowledge across domains. Find the underlying patterns that connect them. Study behavioural economics to understand TikTok trends. Learn about complex adaptive systems to grasp community dynamics. Use game theory to decode cultural movements.
Zoe Scaman • The Synthesised Strategist
That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole... See more
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole... See more
