strategy scrapbook
The Australia Project 2025 '7 Tensions' | The Lab Insight & Strategy
The Lab Insight & Strategylinkedin.com
Culture-first is not the same as social-first.Perfect example? Gap’s campaigns with Tyla and Troye Sivan which came up in recent conversation. The person I was talking with said these campaigns had social-first content. Even as a die-hard Gap fan, I disagreed. 😅 While both performed well on social, I consider them culture-first which I'm defining... See more
Paul Venuto • feed updates
The hardest part of strategy isn't finding answers, it's asking the right questions. | Zoe Scaman
Zoe Scamanlinkedin.com
my roman empire is how & why people signal status:
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt