strategy scrapbook

Brand is why you care about your relationship with a company (c/o Phil Chang).

Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more

Brian Collins • 101 Design Rules

Paul Venuto • feed updates

my roman empire is how & why people signal status:

1. Patricians

high wealth, low need for status

ex: Loro Piana

2. Parvenus

high wealth, high need

ex: Birkin lawsuit

3. Poseurs

low wealth, high need

ex: dupes, Stanleys

4. Proletarians

low wealth, low need

ex: Carhartt

Danielle Vermeer • Tweet

‘“It kind of sucks here,” said LOVELESS, mid-way through the panel talk. “[But] there’s circumstances that push us to do certain things.”’ - I’ve always thought that dissatisfaction with the status quo + a strong creative impulse is, in fact, what pushes subcultures into existence.

Patrick Kho • Dugu9 on THE CHOW

Praveen Vaidyanathan on LinkedIn: Strategy is a creative act — it requires intuitive leaps via Martin…

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Give creative feedback like a pro. With this simple framework. There are three levels of creative feedback that we’re looking for; head, heart, and body feedback. Head feedback You want to question the goal, the problem we’re trying to solve, or... See more

Julian Cole - Strategy Tips

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Cultivate Range With Depth

Don't just collect surface-level knowledge across domains. Find the underlying patterns that connect them. Study behavioural economics to understand TikTok trends. Learn about complex adaptive systems to grasp community dynamics. Use game theory to decode cultural movements.