strategy scrapbook
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linkedin.comCulture-first is not the same as social-first.Perfect example? Gap’s campaigns with Tyla and Troye Sivan which came up in recent conversation. The person I was talking with said these campaigns had social-first content. Even as a die-hard Gap fan, I disagreed. 😅 While both performed well on social, I consider them culture-first which I'm defining... See more
Paul Venuto • feed updates
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"Interesting theories are those which deny certain assumptions of their audience, while non-interesting theories are those which affirm certain assumptions of their audience."
hyperspecific consumer profiling