strategy scrapbook
One reason working with ideas is difficult is that not many people know what an idea is - even if they use the word every day.
Another reason is that there are so many competing types of idea.
When it comes to advertising and brands, there are at least these kinds of ideas. And it makes... See more
Strategy Friendsubstack.com
Enter the synthesised strategist: the new apex predator in the strategic ecosystem. They're not just another breed of consultant or analyst. They're something entirely new – pattern-seekers and meaning-makers who combine the range of a polymath with the precision of deep expertise. They wield AI like a sixth sense while maintaining razor-sharp
... See moreZoe Scaman • The Synthesised Strategist
They understand that modern brands are no longer built through controlled messages but through curated chaos – and they know how to make that chaos work in their favour.