strategy scrapbook
SYLVAIN on LinkedIn: Future Brand Strategists
linkedin.com
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more
Brian Collins • 101 Design Rules
The Australia Project 2025 '7 Tensions' | The Lab Insight & Strategy
The Lab Insight & Strategylinkedin.com
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
... See morePattern Recognition Across Universes
Most see patterns within their domain. The synthesised strategist spots them across universes. When analysing modern dating apps, they recognise the same dopamine loops that keep us endlessly scrolling Netflix without ever watching anything. When studying luxury brands, they see the same initiation rituals that
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