strategy scrapbook
Consider modern brand building. In an age where a brand can be built in days or destroyed in hours, the synthesised strategist knows how to combine:
• Traditional brand architecture with meme theory
• Cultural anthropology with real-time data analysis
• Community dynamics with performance marketing
• Long-term brand building with short-term cultural
... See moreZoe Scaman • The Synthesised Strategist
Our biggest cultural stages desperately need to be disrupted:- Met Gala- Oscars- Grammys- CoachellaWhat are these things even measuring or celebrating anymore? They’ve become so self-referential. I feel there’s a big opportunity to create alternatives that center on edge-case art, creativity, innovation as they’re defined today, not 20 years ago.... See more
Our biggest cultural stages desperately need to be disrupted: - Met Gala - Oscars - Grammys - Coachella What are these things even measuring or celebrating anymore? They’ve become so…...
Cultivate Range With Depth
Don't just collect surface-level knowledge across domains. Find the underlying patterns that connect them. Study behavioural economics to understand TikTok trends. Learn about complex adaptive systems to grasp community dynamics. Use game theory to decode cultural movements.