strategy scrapbook

“All people are insane. They will do anything at any time, and God help anybody who looks for reasons.”

The 14 tips:

1. Research to prove or disprove hypotheses, vs trying to boil the ocean by seeing what’s out there.


2. If doing stakeholder interviews, at the end of the day discuss the key themes, write them down, order them and use this as your skeleton.


3. Don’t waste time transcribing. Use tools like Fireflies AI or Otter.AI. They get you 80% there.


4. Identify

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