strategy scrapbook

Give creative feedback like a pro.
With this simple framework.
There are three levels of creative feedback that we’re looking for; head, heart, and body feedback.
Head feedback
You want to question the goal, the problem we’re trying to solve, or... See more

Enter the synthesised strategist: the new apex predator in the strategic ecosystem. They're not just another breed of consultant or analyst. They're something entirely new – pattern-seekers and meaning-makers who combine the range of a polymath with the precision of deep expertise. They wield AI like a sixth sense while maintaining razor-sharp
... See moreZoe Scaman • The Synthesised Strategist
‘“It kind of sucks here,” said LOVELESS, mid-way through the panel talk. “[But] there’s circumstances that push us to do certain things.”’ - I’ve always thought that dissatisfaction with the status quo + a strong creative impulse is, in fact, what pushes subcultures into existence.