strategy scrapbook
Pattern Recognition Across Universes
Most see patterns within their domain. The synthesised strategist spots them across universes. When analysing modern dating apps, they recognise the same dopamine loops that keep us endlessly scrolling Netflix without ever watching anything. When studying luxury brands, they see the same initiation rituals that
... See moreZoe Scaman • The Synthesised Strategist
Brand strategy is applied anthropology in a capitalist framework.
“All people are insane. They will do anything at any time, and God help anybody who looks for reasons.”
Paul Venuto • feed updates
my roman empire is how & why people signal status:
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
Danielle Vermeer • Tweet
They understand that modern brands are no longer built through controlled messages but through curated chaos – and they know how to make that chaos work in their favour.
Zoe Scaman • The Synthesised Strategist
Praveen Vaidyanathan on LinkedIn: Strategy is a creative act — it requires intuitive leaps via Martin…
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