Funnels, Tubes, and Spaces

We often think making things for the web is a process of simplifying—the hub, the dashboard, the control panel are all dreams of technology that coalesces, but things have a tendency to diverge into a multiplicity of options. We pile on more tools and technology, each one increasingly nuanced and minor in its critical differences. Clearly, converge... See more

Tubes are things which accelerate each person towards their own goal. When you look something up on Google Maps, catch a taxi, or negotiate a win-win contract, that's a tube. Online examples are Google search, Amazon, and various APIs.

Social connections would unravel without spaces. Funnels and tubes tend towards relationships that are transactional, rather than deep or exploratory, because people want to achieve their goals quickly and without risk. Transactions (short-lived, predictable, and simple) are the most minimal kind of relationship, where both parties stay atomized, a... See more

There's another consequence of people's desire to achieve goals quickly and without risk: the elimination of surprise. Funnels and tubes emphasize efficacy and predictability, and these take precedence over other values like creativity, boldness, vulnerability, embodiment, etc.