Saved by Sam Liebeskind and
Funnels, Tubes, and Spaces
Tubes are things which accelerate each person towards their own goal. When you look something up on Google Maps, catch a taxi, or negotiate a win-win contract, that's a tube. Online examples are Google search, Amazon, and various APIs.
Joe Edelman • On Planting Fields
The best idea is worthless without a funnel.
How to build fast funnels to validate and iterate startup ideas: 1. Define positioning & value prop
→ This starts with the user journey and the onboarding. Many mess this up. Simpler the better. Simple Scales, Fancy fails.
2. Create free value as lead magnets
→ Checklist, Guides, Tutorials, Workshops.... See more
How to build fast funnels to validate and iterate startup ideas: 1. Define positioning & value prop
→ This starts with the user journey and the onboarding. Many mess this up. Simpler the better. Simple Scales, Fancy fails.
2. Create free value as lead magnets
→ Checklist, Guides, Tutorials, Workshops.... See more
Jordan Mix • Tweet
A chute is the same width at the top and the bottom, and things move quickly from the top to the bottom of a chute. By narrowing the funnel—that is, by focusing awareness at the top and maximizing the number of prospects that stay in the funnel at each stage—an organization can have more of a chute.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
If you want to find a good design—be that the design of a house or an essay, a career or a marriage—what you want is some process that allows you to extract information from the context, and bake it into the form. That is what unfolding is.
Henrik Karlsson • Everything that turned out well in my life followed the same design process
“Products are built to fit with channels. Channels do not mold to products. The reason for this is that you do not define the rules of the channel. You define your product, but the channel defines the rules of the channel."
Brian Balfour • Building a Growth Framework Towards a $100 Million Product — Brian Balfour
The Shape of Design is a map of the road where we dance rather than a blueprint of it. It strives to investigate the opportunities of exploring the terrain, and it values stepping back from the everyday concerns of designing. It attempts to impose a meaningful distance in order to find patterns in the work and assess the practice as a whole. One ca... See more
Frank Chimero • The Shape of Design by Frank Chimero
Tools like 3D CAD are excellent for creating designs, but not particularly useful for deciding what to design in the first place. Project management tools such as Asana, Linear, and Trello can help us manage workflows by creating and organizing lists of tasks. But it’s impossible to build the right workflow if you don’t know what outcome you’re wor... See more