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Funnels, Tubes, and Spaces
On the other side of the spectrum are interfaces for approaching what exactly you’re looking for incrementally – links and recommendation systems. With these, you may not start exactly where you want to be, but with every click you can tell whether you’re getting closer or farther. Over time, not only are you likely to stumble into what
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there are really only three things that we need to worry about. The first is the brand itself. The other two are the content and the function.” I drew in two more circles and labeled them appropriately, then continued. “If we can determine what to put in these three circles, then we can build any site to serve any audience, including your educators
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