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Funnels, Tubes, and Spaces
there are really only three things that we need to worry about. The first is the brand itself. The other two are the content and the function.” I drew in two more circles and labeled them appropriately, then continued. “If we can determine what to put in these three circles, then we can build any site to serve any audience, including your educators
... See moreDan Roam • The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
Every possible path from a landing page right through to a goal completion is a funnel.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
There's another consequence of people's desire to achieve goals quickly and without risk: the elimination of surprise. Funnels and tubes emphasize efficacy and predictability, and these take precedence over other values like creativity, boldness, vulnerability, embodiment, etc.
Joe Edelman • On Planting Fields
You can fix your funnel 1. You can make sure that the right people are attracted to it. 2. You can make sure that the promise that brought them in aligns with where you hope they will go. 3. You can remove steps so that fewer decisions are required. 4. You can support those you’re engaging with, reinforcing their dreams and ameliorating their fears
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