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Funnels, Tubes, and Spaces
A chute is the same width at the top and the bottom, and things move quickly from the top to the bottom of a chute. By narrowing the funnel—that is, by focusing awareness at the top and maximizing the number of prospects that stay in the funnel at each stage—an organization can have more of a chute.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
On the other side of the spectrum are interfaces for approaching what exactly you’re looking for incrementally – links and recommendation systems. With these, you may not start exactly where you want to be, but with every click you can tell whether you’re getting closer or farther. Over time, not only are you likely to stumble into what
... See morethesephist.com • Navigate, don't search
“Products are built to fit with channels. Channels do not mold to products. The reason for this is that you do not define the rules of the channel. You define your product, but the channel defines the rules of the channel."
Brian Balfour • Building a Growth Framework Towards a $100 Million Product — Brian Balfour
Where Problems—Challenges That Relate to Direction and How Things Fit Together
Lee LeFever • The Art of Explanation
There's another consequence of people's desire to achieve goals quickly and without risk: the elimination of surprise. Funnels and tubes emphasize efficacy and predictability, and these take precedence over other values like creativity, boldness, vulnerability, embodiment, etc.
Joe Edelman • On Planting Fields
Tools like 3D CAD are excellent for creating designs, but not particularly useful for deciding what to design in the first place. Project management tools such as Asana, Linear, and Trello can help us manage workflows by creating and organizing lists of tasks. But it’s impossible to build the right workflow if you don’t know what outcome you’re wor... See more
Sari Azout • The End of Productivity
only one dimension of your product—the information and the workflow—there's nothing there about the impact of visual design or the differences caused by the actual data, to mention just a couple of important examples.