Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
Startup COO job boils down to this:
1. Pick a problem area, and build 0 to 1 yourself. First principles get you pretty far!
2. After it gets going, start recruiting for an experienced leader for the area.
3. Onboard the leader well, nuke yourself out and attack next problem.