The 3 W's of Business:
What - is the problem you are solving?
Who - is the customer that needs this?
Where - are they so you can market to them?
That's it.
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch: 20VC: Box's Aaron Levie on Why Founders Cannot Hedge Their Bets, The 2 Categories of Wrong Decision and How To Avoid Them & The Biggest Dangers of Being Over-Funded as a Startup