Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
Before I decide to do something, my first question is:
“What problem are we solving?”
9 times out of 10, answering that question shows me:
1) It’s not really a problem (so I can ignore it)
2) What I was planning on doing wasn’t the best way to solve... See more