Sublime

Wait, how long did it take them to get their first 500 customers? Two and a half years?

Yes. In fact, after ending 2006 with just 3 (three!) customers, they ended the next year with only 48 (source). That’s less than one a week on average. For a year.

However, remember that we want your first ten investments to be $1,000 syndicate-level swings at bat so you can learn at the low-stakes table, where mistakes aren’t devastating. After that, in this book, we talk about making twenty $25,000 bets and quadrupling down on the winners with a $100,000 follow-on investment.