Li Jin’s observations on how social media apps/networks fall on a spectrum of love vs. fame
Lots of consumer platforms — everything from Instagram to Youtube to Twitch — didn’t start out as ways for people to make money. They were initially about fun, status, connection and/or fame. They initially started as social networks, but as each grew their users realized they could build income off of them, which changed the trajectory of the... See more
Hear me out — what if instead of trying to keep up with UGC (won't work) someone started a news organization to only publish once a week with a high-quality investigation of all the biggest news of the previous week?
In 2006, the launch of YouTube promised a democratization of creativity. Anyone with an internet connection could now share their work with the world, bypassing traditional gatekeepers in publishing, music, and film. Over the next two decades, platforms like Netflix, Spotify, and Instagram further dismantled barriers, offering creators direct... See more
This is a great example of how having an advanced degree — in this case, a law degree — can give creators a competitive edge in an extremely crowded market. It's not a coincidence that some of the biggest channels are run by former prosecutors and defense lawyers.
We're seeing this same phenomenon play out all across the Creator Economy. Some of the... See more