Social Media

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for creators. To succeed in an... See more

This is a great example of how having an advanced degree — in this case, a law degree — can give creators a competitive edge in an extremely crowded market. It's not a coincidence that some of the biggest channels are run by former prosecutors and defense lawyers.

We're seeing this same phenomenon play out all across the Creator Economy. Some of the... See more

A decade of reporters working for Twitter’s algorithm while their bosses desperately tried to work for Facebook and Google did not result in stable business, happy reporters, or even satisfied audiences. Instead, the platform era hollowed out journalism, destroyed trust across the board, and resulted in a lot of shitty, boring work. It was a... See more

Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.

It will make all of us happier.

“Journalists are in general a bunch of insecure overachievers, so being in one ‘room’ with your ‘peers’ giving you constant feedback and information creates a truly awful petri dish in which the most terrible forms of groupthink thrive,” says Polgreen. “It can be very hard to resist for reporters, which makes it tough for editors to reorient their... See more