Social Media
Packy McCormick and
Social Media
Packy McCormick and
Gamification once promised to create a better society, but it’s now used mainly to addict people to apps. The gamifiers, like Skinner’s pigeons, prioritized immediate rewards over delayed ones, so they gamified for the next financial quarter and not for the future of civilization.
Other social media platforms followed, leveraging Skinner’s three laws to maximize button-pecking. They offered immediate reinforcement in the form of instant responses, conditioned reinforcement in the form of “likes” and “followers”, and unpredictable reinforcement that varied with each post and each refresh of the page. These features turned
... See moreWe’ve grown so used to the idea that social media is damaging our democracies that we’ve thought very little about how we might build new networks to strengthen societies. We need a wave of innovation around imagining and building tools whose goal is not to capture our attention as consumers, but to connect and inform us as citizens.