Social Media

“A lot of people came to the conclusion that this thing is too powerful and too toxic, and I need to back off from it before I sink into a hole,” says Klein. “Musk came to the conclusion that this thing is so powerful, and so woke, that I need to own it. It was a billionaire megalomaniac response to the sort of feelings that make people like me... See more

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for creators. To succeed in an... See more

If you live in the same occidental bubble as me, you might have never heard of WeChat, QQ or VK. Those are immensely popular social networks. In China and Russia. WeChat alone is more or less the size of Instagram in terms of active users. The war in Ukraine also demonstrated that the most popular social network in that part of the world is... See more

A decade of reporters working for Twitter’s algorithm while their bosses desperately tried to work for Facebook and Google did not result in stable business, happy reporters, or even satisfied audiences. Instead, the platform era hollowed out journalism, destroyed trust across the board, and resulted in a lot of shitty, boring work. It was a... See more

In 2006, the launch of YouTube promised a democratization of creativity. Anyone with an internet connection could now share their work with the world, bypassing traditional gatekeepers in publishing, music, and film. Over the next two decades, platforms like Netflix, Spotify, and Instagram further dismantled barriers, offering creators direct... See more