Social Media

Gotta say, it feels like we missed an opportunity to reinvent social. Can you tell them apart?

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for creators. To succeed in an... See more

In the heady days of the millennial media startup boom of the 2010s, the sense that large social platforms would pay publishers for content and create a new class of lucrative digital media outlets was pervasive and unquestioned. And in those early years, no one knew which platforms would succeed. It is almost impossible to believe, but there was a... See more

“Journalists are in general a bunch of insecure overachievers, so being in one ‘room’ with your ‘peers’ giving you constant feedback and information creates a truly awful petri dish in which the most terrible forms of groupthink thrive,” says Polgreen. “It can be very hard to resist for reporters, which makes it tough for editors to reorient their... See more

Lots of consumer platforms — everything from Instagram to Youtube to Twitch — didn’t start out as ways for people to make money. They were initially about fun, status, connection and/or fame. They initially started as social networks, but as each grew their users realized they could build income off of them, which changed the trajectory of the... See more