Social Media

Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.

It will make all of us happier.

That split between the big audience on Facebook and the influential audience on Twitter was instantly obvious to anyone in any newsroom who ever cared to look. Sicha is right to note that Twitter never sent any amount of meaningful traffic to any website — it was Facebook traffic that warped most digital media executives into futile aspirations of ... See more

Hear me out — what if instead of trying to keep up with UGC (won't work) someone started a news organization to only publish once a week with a high-quality investigation of all the biggest news of the previous week? Show more

Social media is a mimetic machine. What we typically call ‘social media’ is really social mediation – the mediation of desires. All day, every day, desires are being modelled to us through people we barely know. Mimetic desire is the hidden engine of these platforms.

Social as a model works when people have about as much to offer as they want to receive along a given axis. But no trait is distributed uniformly; there are are outliers in the nice-to-look-at, nice-to-listen-to, nice-to-read, nice-to-get-stock-tips from axes, there's a population that can offer a respectable performance with these traits, and ther... See more

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for creators. To succeed in an algorith... See more

Facebook inflated its video metrics, a bunch of digital media executives carelessly pivoted to video in the hopes that they would become essential content suppliers to Mark Zuckerberg, and then he imperiously killed them all because he realized it was far easier to negotiate with an infinite supply of individual burned-out Instagram influencers. Th... See more

In 1995, Putnam was concerned about teens who were alone 3.5 hours per day. But nowadays teens spend up to nine hours daily staring into screens, according to the American Academy of Child & Adolescent Psychology.

Meanwhile, the amount of time spent with friends has dropped markedly The number of social outings has declined too. Almost every me... See more