Social Media
Essays and more on social media
Packy McCormick and
Social Media
people think the solution to the web becoming a big performance stage is to have lots of fragmented smaller communities. But finding the right community is really hard. A better way is to use novel technologies and network mechanics to matchmake in real-time. You get a new community every second depending on what you’re thinking.
Other social media platforms followed, leveraging Skinner’s three laws to maximize button-pecking. They offered immediate reinforcement in the form of instant responses, conditioned reinforcement in the form of “likes” and “followers”, and unpredictable reinforcement that varied with each post and each refresh of the page. These features turned
... See moreGurwinder • Why Everything Is Becoming a Game
Lots of consumer platforms — everything from Instagram to Youtube to Twitch — didn’t start out as ways for people to make money. They were initially about fun, status, connection and/or fame. They initially started as social networks, but as each grew their users realized they could build income off of them, which changed the trajectory of the... See more
D'Arcy Coolican • The ____ Economy
In 2021, growing share of Americans said they used YouTube; Facebook remained one of the most widely used online platforms among U.S. adults
pewresearch.orgAdvertisers love how non-paid content blurs with paid content because it makes their ads feel more "authentic." Platforms love it because advertisers love it.
... See more
The tech platforms aren’t like the Medici in Florence, or those other rich patrons of the arts. They don’t want to find the next Michelangelo or Mozart. They want to create a world of junkies—because they will be the dealers.
Ted Gioia • The State of the Culture, 2024
As late as 2011, journalists and technologists were praising social media’s emancipatory power in light of the role of Facebook and Twitter in the Arab Spring revolts. But, as has been noted many times, after the U.S. presidential election in 2016, such optimism increasingly appeared naïve and misguided. Now Facebook and Twitter are seen as... See more
L. M. Sacasas • The Analog City and the Digital City
fuel to the fire
we’ve turned everything in life into a giant popularity contest–everything you say, everything you experience, everything you see, and even everything you feel–is a product of a giant worldwide counter of likes and follows. It’s a planet-wide exercise in objective convergence, a giant narcissism amplifier that cynically assumes that competing for... See more