Social Media
Packy McCormick and
Social Media
Packy McCormick and
Li Jin’s observations on how social media apps/networks fall on a spectrum of love vs. fame
You might think that bootlicking of this sort is just how you do business in China. But here’s the interesting twist—TikTok doesn’t exist in China.
A similar app, called Douyin, is available in China. TikTok is only for outsiders. And they love it. TikTok has more than 1.5 billion users worldwide.
Other social media platforms followed, leveraging Skinner’s three laws to maximize button-pecking. They offered immediate reinforcement in the form of instant responses, conditioned reinforcement in the form of “likes” and “followers”, and unpredictable reinforcement that varied with each post and each refresh of the page. These features turned
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