Social Media
Packy McCormick and
Social Media
Packy McCormick and
Advertisers love how non-paid content blurs with paid content because it makes their ads feel more "authentic." Platforms love it because advertisers love it.
... See moreOn the death of social media
people think the solution to the web becoming a big performance stage is to have lots of fragmented smaller communities. But finding the right community is really hard. A better way is to use novel technologies and network mechanics to matchmake in real-time. You get a new community every second depending on what you’re thinking.
fuel to the fire
Other social media platforms followed, leveraging Skinner’s three laws to maximize button-pecking. They offered immediate reinforcement in the form of instant responses, conditioned reinforcement in the form of “likes” and “followers”, and unpredictable reinforcement that varied with each post and each refresh of the page. These features turned
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