Social Media

Challengers like Meta’s Threads don’t seem like drop-in replacements for Twitter — especially since Threads head Adam Mosseri keeps saying his team will not “encourage” news on the platform. That makes Threads a comparatively tamer experience than the chaos that drove Twitter to its height. “Threads is to Twitter as methadone is to heroin,” says... See more

Advertisers love how non-paid content blurs with paid content because it makes their ads feel more "authentic." Platforms love it because advertisers love it.

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Gotta say, it feels like we missed an opportunity to reinvent social. Can you tell them apart?

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for creators. To succeed in an... See more

What we're seeing is an end of the race to the bottom.

What's happened is that most of the major social networks only hire and promote people who make decisions primarily based on analytics. As a result these sites no longer have any real communities or organic content, and have been completely hollowed out by math-friendly refrigerator magnet... See more

Human lives in communities. We join them, we sometimes leave them. Social networks should only be an underlying infrastructure to support our communities. Social networks are not our communities. Social network dies. Communities migrate and flock to different destinations.