Social Media

Hamish McKenzie: On social media, posers are often given the most status points, and so we’re left with a misleading idea of authority; it seems the people who are loudest in their claims to be experts — the ones we hear from most on Twitter, Facebook, and YouTube — are the ones to be most wary of. When self-proclaimed experts are ultimately... See more

Social as a model works when people have about as much to offer as they want to receive along a given axis. But no trait is distributed uniformly; there are are outliers in the nice-to-look-at, nice-to-listen-to, nice-to-read, nice-to-get-stock-tips from axes, there's a population that can offer a respectable performance with these traits, and... See more

As late as 2011, journalists and technologists were praising social media’s emancipatory power in light of the role of Facebook and Twitter in the Arab Spring revolts. But, as has been noted many times, after the U.S. presidential election in 2016, such optimism increasingly appeared naïve and misguided. Now Facebook and Twitter are seen as... See more

Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requires the least amount of effort. But the evolution of algorithmic and hyperpersonal content makes moving beyond consumption even more challenging. If I already enjoy the content I’m being served, why... See more

That split between the big audience on Facebook and the influential audience on Twitter was instantly obvious to anyone in any newsroom who ever cared to look. Sicha is right to note that Twitter never sent any amount of meaningful traffic to any website — it was Facebook traffic that warped most digital media executives into futile aspirations of... See more