Social Media
Essays and more on social media
Packy McCormick and
Social Media
Gamification once promised to create a better society, but it’s now used mainly to addict people to apps. The gamifiers, like Skinner’s pigeons, prioritized immediate rewards over delayed ones, so they gamified for the next financial quarter and not for the future of civilization.
Gurwinder • Why Everything Is Becoming a Game
That split between the big audience on Facebook and the influential audience on Twitter was instantly obvious to anyone in any newsroom who ever cared to look. Sicha is right to note that Twitter never sent any amount of meaningful traffic to any website — it was Facebook traffic that warped most digital media executives into futile aspirations of... See more
social media will never be the impetus for real social change. He compared Twitter unfavorably to the civil rights movement. The Woolworth’s lunch counter protesters had strong social ties with each other; social media, on the other hand, breeds weak ties. Meaningful change comes from strong ties, very little is achieved through weak ones.
Well, one explanation I liked quite a bit was recently written by Wall Street Journal columnist Christopher Mims, who argued that social media isn’t dying, but changing into broadcast media. The majority of the content we see on a daily basis is now made or shared by a small professional class of users, known as the creator economy. Which is making... See more
Garbage Day • Selling your filter bubble back to you
“As humans we are involved in a dance with things that cannot be stopped, since we are only human through things,” says Hodder. We will continue to perform lifestyles made possible by the Internet whether individual social media platforms survive or not, and even, especially, if we log off for good. Social media altered the world in the same way... See more
Daisy Alioto • What Is Lifestyle?
In the heady days of the millennial media startup boom of the 2010s, the sense that large social platforms would pay publishers for content and create a new class of lucrative digital media outlets was pervasive and unquestioned. And in those early years, no one knew which platforms would succeed. It is almost impossible to believe, but there was a... See more
Other social media platforms followed, leveraging Skinner’s three laws to maximize button-pecking. They offered immediate reinforcement in the form of instant responses, conditioned reinforcement in the form of “likes” and “followers”, and unpredictable reinforcement that varied with each post and each refresh of the page. These features turned
... See moreGurwinder • Why Everything Is Becoming a Game
We’ve grown so used to the idea that social media is damaging our democracies that we’ve thought very little about how we might build new networks to strengthen societies. We need a wave of innovation around imagining and building tools whose goal is not to capture our attention as consumers, but to connect and inform us as citizens.