slow & conscious marketing
the ethical move | How we sell matters
theethicalmove.org
Slowness of medium
Slowness of medium is where, in my opinion, it gets even more interesting. This is where you eschew all the marketing “must-haves” and choose to focus instead on the platforms that work best for your business.
Slowness of medium is where, in my opinion, it gets even more interesting. This is where you eschew all the marketing “must-haves” and choose to focus instead on the platforms that work best for your business.
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
You’re not asking people to buy from you because you’re the cheapest or most convenient. You’re asking people to buy from you because they feel connected to you and your brand.
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff
... See moreDavid Heinemeier Hansson • You can either buy attention or earn it
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more
David Heinemeier Hansson • You can either buy attention or earn it
You don’t need to be showing up everywhere. Nor do you need to be showing up all the time.
How Slowing Your Social Media Down Could Change Your Business
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
