slow & conscious marketing

My minimalist sharing practice:

These days, the practices I have for marketing / sharing my work is simply:

Create something

Share on my website (aka, world-building)

Send a letter about it (newsletters)

introvert marketing for creative hermits — kening zhu

in an age when everyone seems to be trying to build an audience in order to “monetize their passions,” the end result is a crowded digital world of people striving to be influencers-celebrities, especially on social media

build a world, not an audience — kening zhu

Hendrik added 7mo

“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs

blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom

Hendrik added 7mo

If you’re looking for fast social growth, this process is ineffective.

Algorithms don’t support it. Casual ‘likers’ don’t like deep content, and the types of folk who enjoy deep content don’t ‘like’ social posts.

But if you’re thinking in months or years rather than weeks, David would rise to the top today, tomorrow, or ten years from now.

Because if ... See more

David C. Baker Case Study | Liam Curley

Hendrik added 5mo

my strategy is this: I create my world, and I wait for people to find it . I wait for them to find me, and resonate — at some deeper level - with the work I do.

this might feel a bit radical, a bit passive, perhaps. it thwarts the urge to be seen by as many people as possible, as quickly as possible

how i share my work as an introverted artist — kening zhu

Hendrik added 7mo

This isn’t about getting quick results. Instead, you prioritise building intentional relationships with your audience.

What is Slow Marketing? An Introduction for Small Businesses - Pip Christie

Hendrik added 6mo

You don’t need to be showing up everywhere. Nor do you need to be showing up all the time.

How Slowing Your Social Media Down Could Change Your Business

Hendrik added 6mo

The fundamental message of marketing must change from "we want your money" to "we share your interests".

Jeff Jarvis • WHAT WOULD GOOGLE DO

Hendrik added 7mo

Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense, m... See more

💡 How do you run a sustainable business?

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introvert marketing for creative hermits — kening zhu

keningzhu.com

Hendrik added 7mo