slow & conscious marketing

my strategy is this: I create my world, and I wait for people to find it . I wait for them to find me, and resonate — at some deeper level - with the work I do.

this might feel a bit radical, a bit passive, perhaps. it thwarts the urge to be seen by as many people as possible, as quickly as possible

when you have something useful to say, articulated in an unusual and interesting way, delivered to a specific group of people [who hang out together], word of mouth spreads.

And, as with Seth Godin, David didn’t need growth hacks in the 90s and he wouldn’t need them today.

Because the noise makes it hard to find quality, interesting perspectives,... See more

the digital world is in many ways a mathematical world and it thrives on models which may

or may not bear a very close resemblance to real human reality

I decided that I’d rather have meaningful connections with 100 people, than be half-ignored by 10,000 people.

Worlds are made for living, breathing humans to inhabit.

Content marketing is for (and by) the machines/algorithms.