slow & conscious marketing

This isn’t about getting quick results. Instead, you prioritise building intentional relationships with your audience.

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself . a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence

Worlds are made for living, breathing humans to inhabit.

Content marketing is for (and by) the machines/algorithms.

when you have something useful to say, articulated in an unusual and interesting way, delivered to a specific group of people [who hang out together], word of mouth spreads.

And, as with Seth Godin, David didn’t need growth hacks in the 90s and he wouldn’t need them today.

Because the noise makes it hard to find quality, interesting perspectives,... See more

It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like... See more

build a world, not a marketing funnel