slow & conscious marketing

You’re not asking people to buy from you because you’re the cheapest or most convenient. You’re asking people to buy from you because they feel connected to you and your brand.

This isn’t about getting quick results. Instead, you prioritise building intentional relationships with your audience.

Worlds are made for living, breathing humans to inhabit.

Content marketing is for (and by) the machines/algorithms.

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself . a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence

the digital world is in many ways a mathematical world and it thrives on models which may

or may not bear a very close resemblance to real human reality

build a world, not a marketing funnel

If you’re looking for fast social growth, this process is ineffective.

Algorithms don’t support it. Casual ‘likers’ don’t like deep content, and the types of folk who enjoy deep content don’t ‘like’ social posts.

But if you’re thinking in months or years rather than weeks, David would rise to the top today, tomorrow, or ten years from now.

Because if ... See more