slow & conscious marketing
Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
marketing = sharing the essence of your work with other beings
introvert marketing for creative hermits — kening zhu
My minimalist sharing practice:
These days, the practices I have for marketing / sharing my work is simply:
These days, the practices I have for marketing / sharing my work is simply:
- Create something
- Share on my website (aka, world-building)
- Send a letter about it (newsletters)
introvert marketing for creative hermits — kening zhu
Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.
It's about working out who you really want to serve and then asking how you can best serve them, way bef
... See moreCarolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
all the “shoulds” I let go of
for me, this was a bit of a radical process, and it started with a detox. right around the beginning of the pandemic, I stopped using social media. I stopped checking my phone in the mornings. I stopped consuming a feed of “inspiring” things. I stopped being in the crowded pond of other people, many of them performing ... See more
for me, this was a bit of a radical process, and it started with a detox. right around the beginning of the pandemic, I stopped using social media. I stopped checking my phone in the mornings. I stopped consuming a feed of “inspiring” things. I stopped being in the crowded pond of other people, many of them performing ... See more
how i share my work as an introverted artist — kening zhu
I embraced being a digital hermit.
everyday, I wrote my ideas and made art. I posted them on my website. then, I sent a newsletter about it. that was it.
everyday, I wrote my ideas and made art. I posted them on my website. then, I sent a newsletter about it. that was it.
how i share my work as an introverted artist — kening zhu
the content marketing mindset feels, to me, like it serves the capitalist/attention-economy profit system