slow & conscious marketing
by Hendrik · updated 4mo ago
slow & conscious marketing
by Hendrik · updated 4mo ago
Hendrik added 4mo ago
Hendrik added 4mo ago
Hendrik added 5mo ago
Hendrik added 5mo ago
Hendrik added 5mo ago
Hendrik added 5mo ago
Hendrik added 5mo ago
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
Hendrik added 5mo ago
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good
... See moreHendrik added 5mo ago